Rayburn is now confident that OhioHealth's brand information is managed effectively and efficiently. "Until we partnered with Yext, it was a significant pain point. Now, if we have one physician practicing in three different locations, we're able to mark which is the primary, secondary, so on. It absolutely was something that did not happen until we had partnered with Yext. The results have been impressive." A custom API connects Yext with OhioHealth's credentialing system, ensuring that physician information is updated every 24 hours across about 4,600 listings.
Duplicate Suppression, which ensures that physicians and facilities do not have redundant or conflicting listings online, is another essential service Yext provides to OhioHealth. "We have a lot of physicians come to us from another private practice or from another health system. Being able to manage that information, and having an amazing account team at Yext, has helped minimize errors and headaches. Our brand information is so accurate."
"Being able to do a bulk upload of our events is really helpful. It definitely saves time. It's great to have an overview, inside our system and externally, of all the amazing things that we're doing to support our organization and the community."
Yext also allows Rayburn to create not just event detail pages on the OhioHealth domain, but event listings across sites like Facebook and Eventbrite, saving time and increasing awareness of the health system's events. "In 30 days, we had 800 people take action on event listings — that's 800 people that we would not have captured without the Yext partnership."