Romeo's Pizza first launched with Yext to gain an understanding of what customers were saying online. "We started with about an average 3.4 rating on Google," McCafferty says. "We started to monitor and respond to reviews with Yext, and within 60 days, we were up to 3.9. We realized the power of Reviews right away."
Romeo's quickly leveraged Yext's full capabilities. By managing brand information across digital properties with Yext, Romeo's drives internal efficiencies and provides the seamless customer experience that returns even more outstanding reviews.
"We started really focusing on our Google business listings last year, and we saw that we were having a much bigger impact through Yext than through standard SEO protocol on our website alone," McCafferty says. "We know that search has become much more local, and we've been able to rank in those searches with Yext."
Yext lets Romeo's manage their brand experience from both third-party listings and store pages. It also gives a manager on Romeo's team the ability to create and manage uniform, fast-loading landing pages that are populated with accurate and consistent brand information, and optimized to rank at the top of high-intent search results.