What began as a straightforward reviews strategy for Romeo's has evolved to include an enhanced focus that drives even greater discoverability and customer actions. With consistent, properly marked-up pages that are easy to manage and scale, Romeo's is surfacing in Google search results more often when customers search for pizza delivery and carry-out — generating more local pages impressions and clicks, and boosting online orders. Romeo's also now sees actionable insights into location-specific operational challenges, leading to more satisfied customers and improved average star rating online.
"After three months with Pages alone — without doing anything else as it relates to ads or keywords — we saw a 5% increase in online orders," says McCafferty. "That's incredible, and it shows us that we're clearly on the right track to achieve 50% online ordering with Yext."
McCafferty's team also compared data for clicks on Romeo's Google My Business listings to online order data from mid-April 2018 through December 2018. "We discovered that there was a 43% action-to-order correlation. So, we believe that by managing Google My Business, our pages, and everything else in the Yext platform, it has dramatically increased our online ordering and had a positive impact on our business."
Since launching with Yext, Romeo's has driven over 18,000 clicks from nearly 1,000 queries.