Tailored Brands is the largest specialty retailer for men's suits and tuxedo rental product in the United States and Canada. Today, the holding company has more than 1,500 stores. Among the company's impressive roster of brands are Men's Wearhouse, JoS. A. Bank, Moores Clothing for Men, Joseph Abboud, and family retailer K&G Fashion Superstore.
Men's formalwear is a highly specialized industry, with consumers often searching for very specific items in the moment to find a nearby store with trusted, high-quality clothing. In this environment, Glenn Zabal, Senior SEO Manager, makes sure his team's digital marketing and search strategy is optimized for mobile performance. "We had over 60 million online visits last year, of which more than half were from mobile," he explains. "So mobile is very important for us."