With The Prisoner Wine Company's legacy search solution, if customers searched for Chenin Blanc, they would receive an overwhelming list of SKUs. The company knew this was not an intuitive experience and instead wanted to aim for an immersive search experience on their website so that users can actually search for things and get helpful answers back.
To create that seamless customer journey from awareness to conversion, The Prisoner Wine Company integrated Yext site search into their eCommerce platform, delivering an AI-powered search solution for customers. Now, when someone searches for Chenin Blanc, Yext returns rich results targeted to the precise search term.
Beyond basic site search, in concert with The Prisoner Wine Company's team, Yext built embedded order pop-ups. After searching, customers can complete their purchase via a pop-up window, meaning they never have to leave the page. It's all part of the seamless experience that the company envisioned, providing the customer with the wide breadth of options that The Prisoner Wine Company has to offer in a truly accessible way.