Brand visibility for hospitals & health systems

Connect patients to the right care, every time

From ERs to specialists, be visible to patients at every step of their journey with consistent, AI-ready provider and facility data.

Leading healthcare innovators trust Yext to make care more discoverable

Spot visibility gaps and act fast

Gain local insights across your network. Benchmark hospitals, clinics, and service lines against competitors, then act with confidence to capture visibility.

Link marketing to measurable ROI

Connect improvements in search, reviews, and reputation to patient acquisition, service-line utilization, and PX scores.

Keep provider info accurate everywhere

From voice assistants to insurance directories, ensure patients always see the right providers, specialties, and coverage, reducing barriers to care.

Our customers say it best

loading icon

FAQs

Yext Scout shows hospitals and service lines how they perform against competitors at a hyper-local level. By benchmarking local visibility and surfacing clear recommendations, it empowers leaders to act strategically. This ensures marketing dollars are focused on the right geographies and specialties, improving patient acquisition where it matters most.

The Yext Knowledge Graph centralizes provider, facility, and insurance data into a single AI-ready source of truth. This structured data maintains consistency across 200+ publishers, not just Google. By ensuring search engines and AI platforms understand your data, it reduces errors, helps maintain compliance, and increases AI citations so your health system can influence how it shows up when patients search.

Yext Listings ensures consistent, accurate provider and facility information across 200+ publishers, including healthcare-specific sites like WebMD and Vitals. This broad distribution that incorporates long-tail publishers improves hospitals' visibility in local search results. Patients benefit from seeing the same, trustworthy information everywhere, while health systems increase their number of AI citations.

Reviews directly influence patient choice, with 74% of patients saying reviews are a top factor in choosing a healthcare provider — and Yext helps large systems manage them at scale. The platform automates review requests, responses, and sentiment analysis across every hospital and clinic. By improving review volume, recency, and sentiment, hospitals strengthen credibility and win patient trust in highly competitive markets.

Yext Pages allow hospitals to scale and publish thousands of AI-optimized destinations for locations, providers, service lines, and more. These local pages align with how patients search for conditions and specialties, ensuring the right information is discoverable. By converting broad search intent into patient engagement, local pages help health systems strengthen visibility for high-value services across their entire network.

Yext Search provides instant answers to common questions like "find-a-doctor," accepted insurance, and specialty availability directly on hospital websites. Each patient query is logged, giving teams visibility into what information patients look for most. These insights drive smarter updates, improve digital experiences, reduce call center strain, and make hospitals easier to navigate online.

Yes. Yext helps large health systems maintain HIPAA compliance by safeguarding patient privacy and ensuring sensitive data is managed responsibly. The platform automatically detects personal health information (PHI) in patient reviews, which is then routed through a redaction workflow, while provider and facility updates remain auditable. This helps manage compliance risk across thousands of touchpoints, allowing hospitals and health systems to move quickly while staying confident in a highly regulated environment.

Recommended Resources

loading icon

Guide every patient confidently across your hospital system

From flagship facilities to community clinics, ensure patients see accurate, trusted information at every digital touchpoint.