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Yext Research

The data behind AI search and brand visibility

Quarterly benchmarks, industry deep dives, and original research on how brands get discovered, cited, and chosen in AI search — organized by the questions our data science team spends the most time answering.

Our Approach

Rigorous research, tested by outside experts.

Search stopped being a static list of links — it's a dynamic, AI-influenced system shaped by context, language, and trust. So we don't just publish internal findings: every study is opened up to outside scrutiny from independent local-search practitioners, brought in to challenge our assumptions before we call anything a conclusion.

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Yext Research Live is our quarterly webinar series featuring original, proprietary data on how search, AI, and brand visibility are evolving — and what today's performance metrics are missing.

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