Brand visibility for insurance
Be found first. Win the quote.
Be found first. Win the quote.
Yext helps insurers maximize agent visibility across search and AI platforms — so you capture more leads and win more quotes.

Maximize discoverability in a crowded marketplace
With carriers, agencies, and direct platforms all chasing the same leads, your agents need to show up first. Yext ensures accurate, AI-ready profiles across 200+ platforms — so you capture high-intent traffic before competitors do.
Win customer choice with reputation and trust
Prospects compare agents, carriers, and digital-first players side by side. Yext surfaces verified reviews, service quality, and local expertise at scale — helping your agents stand out at the moment of decision and win the quote.
Protect compliance while empowering agents
In a regulated industry, one misstep risks trust and market share. Yext provides centralized controls, audit-ready workflows, and built-in supervision — giving carriers confidence while enabling agents to market locally, compliantly, and authentically.
Benchmark agent visibility across markets
See where your agents rank in AI and search, down to the ZIP-code level. Identify why rivals outrank you, and get clear actions to close gaps.
Make your data AI-ready
Structure data about your business—from agents, locations, policies, coverages, and FAQs—into a single source of truth. Ensure that AI engines, search platforms, and directories surface accurate, compliant information when customers ask.
Drive discoverability everywhere clients search
Ensure every agent and office appears accurately across 200+ search, map, and AI platforms. Eliminate duplicates and errors that block visibility, so prospects can find you first.
Turn client feedback into a competitive edge
Boost star ratings and credibility by automating review requests and responses across Google, Facebook, and industry platforms. Showcase trusted feedback that helps prospects choose your agents with confidence.
Convert high-intent searches into quotes
Publish AI-optimized local pages for every agent, office, and product line. Showcase expertise, FAQs, and CTAs like "Request a Quote" to capture traffic when prospects are choosing coverage.
Empower authentic, compliant social selling
Equip agents with brand-approved content and AI tools to share authentic posts that build local trust — while carriers maintain oversight, compliance, and consistency across every profile.
Engage clients on preferred channels, compliantly
Equip agents to connect with clients via SMS, WhatsApp, or voice while maintaining full supervision and archiving. Automate renewals, reminders, and follow-ups to improve retention and lead conversion.
The Insurance industry loves Yext
The Insurance industry loves Yext
FAQs
FAQs
Yext ensures every agent and location shows up accurately across 200+ search, map, and AI platforms. This increases visibility at high-intent moments when prospects search for coverage. Accurate listings and structured data improve trust and boost conversion opportunities.
Yes, Yext structures insurance data in AI-ready formats so engines like ChatGPT, Gemini, and Perplexity return accurate agent and coverage information. This ensures insurers are cited in AI answers instead of competitors. It future-proofs discovery as customer search behavior evolves.
Yext tracks how customers search in real-world contexts, including unbranded and AI-driven queries. Insights reveal where insurers are being cited and what themes affect trust. Carriers can adjust strategy quickly to stay visible where it matters most.
Scout reveals how agents rank against local competitors in both search and AI. It shows why rivals are chosen and gives precise actions to close visibility gaps. This helps carriers outpace traditional and digital-first competitors alike.
Scout analyzes reviews, sentiment, and citations across AI and traditional search. It shows not just where you appear, but how your brand is described and why customers might choose competitors. These insights guide smarter marketing and brand positioning.
Yext provides direct integrations with over 200 publishers, enabling instant, accurate updates that aggregators can't match. This reduces lag, errors, and duplicates that hurt visibility. It also structures data for AI search, future-proofing insurers for new discovery channels.
Yext automates review generation, monitoring, and responses across major and industry-specific sites. This builds a trusted reputation by surfacing authentic feedback and improving star ratings. Agents stand out to prospects who often choose based on local reviews.
Yext centralizes all reviews into one inbox and uses AI to draft on-brand responses. This enables faster replies and consistent engagement across every platform. Quick, thoughtful responses improve trust and boost search rankings.
Yes, Yext Pages lets marketers publish AI-optimized agent and office pages at scale, without IT support. These pages rank in search and convert visitors with calls-to-action like "Request a Quote." This drives more leads directly from digital discovery.
Yext provides compliant, brand-approved content templates for agents to personalize and publish locally. This balances authenticity with corporate oversight and ensures consistent messaging. It helps agents use social selling to deepen trust and drive leads without risking compliance.
Yext Relate automates reminders, renewals, and follow-ups across SMS, WhatsApp, and voice, so agents never miss a high-intent moment. Messages are personalized with CRM data and delivered on the channels customers prefer. Insurers using Relate see faster response times, higher conversions, and stronger client retention.
Yext connects improved visibility, reviews, and sentiment to measurable business outcomes like more quotes and conversions. Analytics track clicks, calls, and form fills across search and AI platforms. This makes marketing impact clear and defensible to stakeholders.
Yes, Yext includes enterprise-grade security, encryption, and role-based access controls. Audit trails and compliance safeguards protect sensitive data and meet regulatory standards. This gives insurers confidence while scaling marketing operations globally.
Yext provides centralized controls, audit-ready workflows, built-in supervision, and brand templates to manage compliance at scale. Carriers maintain oversight while still empowering agents to publish local, approved content. This balance reduces risk while enabling faster, compliant marketing execution.
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