AEO and SEO visibility agent
Optimize your brand’s visibility in AI and Google search
AI is rewriting discovery. Scout — Yext's AI search visibility agent — monitors 10B+ signals across ChatGPT, Gemini, Claude, Perplexity, Google, and Google AI Overviews, then tells you exactly what to fix and executes the work.
"86% of AI citations come from brand-managed sources."
— Yext Research. What Yext pushes is what AI trusts.
Why AI and Google choose some brands over others
Diagnose why you win and lose, in AI and traditional search
Most platforms tell you what's happening at the brand level. Scout goes deeper with hyper-local competitive intelligence across AI models, traditional search, and every surface that matters, benchmarked against up to 20 competitors per location.
Scale continuous agentic execution for AI selection
Scout continuously monitors visibility across AI and Google search and flags every gap: by location, keyword, and competitor. Action Center translates those findings into prioritized tasks your team can assign and act on, agentically.
Access AI visibility and local intelligence via MCP and API
Query Scout data from AI Assistants, such as Claude and ChatGPT via MCP. Build it into your own applications via API. Or work directly in Yext's desktop and mobile experiences.
Track and close visibility gaps across AI and Google search, by location, keyword, and competitor
Visibility Monitoring
Track your brand across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews
See how you appear across Google Search, Google Maps, and Google AI Overviews, plus ChatGPT, Gemini, Claude, and Perplexity. Watch trends by location and competitor so you know where you are winning, where you are losing, and why.
What Drives AI to Choose You
See who you’re up against, and by how much
Compare your AI rank and win rate against any competitor, market by market. Scout tracks the gap over time and flags the rivals closing in.
Knowledge Graph Distribution
Connect your entities so every source can navigate them
Yext’s Knowledge Graph connects your facts to each other. Locations to services, doctors to clinics, menus to restaurants. That structure keeps every fact consistent in context and distributes it across 200+ publishers, feeding the answers AI relies on.
Sentiment Analysis
Shape the narrative people build around your brand
Uncover recurring themes (e.g., "long wait times") and see not just what AI says about your brand, but why — so you can strengthen trust and shift narratives in your favor.
Competitive Advantage
See what others miss
Competitors start with brand prompts — artificial queries that miss how people actually search. Scout starts with consumers in real locations, asking real questions, to reveal the levers that drive AI choices. Then track head-to-head rank trends over time, so you can see whether the gap is closing.
Local Benchmarking
Benchmark locally, win nationally
AEO and SEO are won at the sidewalk level. Scout benchmarks every location against local competitors to reveal who's being chosen, why, and what's driving their edge. Filter by rank, category keyword, sentiment, and top competitors to see exactly what drives your visibility – from brand discovery to local acquisition.
Action Center
Turn recommendations into finished work
Transform Scout intelligence into action with Action Center. Agents do the work for you across Knowledge Graph, Listings, Reviews, and Social, prioritizing actions that move visibility and business results fastest.
Mobile App
Spot and fix visibility risks on the go
See which locations are slipping and act right away. Scout shows your win rate by location and tells you what to fix first.
“With AI shaping how people find us, it’s important to understand our online presence. Scout shows us exactly what the public sees, eliminating guesswork and improving our strategy.”
Austin Robinson
Sr. Website Manager, MidFirst Bank
“From understanding how customers and competitors show up in search to identifying gaps in visibility across locations, Scout gives us the clarity and tools to improve fast.” - Senior Marketer, Automotive
Senior Marketer for Automotive
"Scout's a big part of how we can understand how locations are showing up in local search — both in AI and in Google. It helps us to understand what they're showing up for, and, more importantly, what they're not showing up for. Then, Scout is showing us how to optimize content on the knowledge graph so Sorbet can speak to those unbranded searches and appear for them."
Leanne Levine
Local Digital Lead
Scout allows us to be even more engaged with our network owners and their performance. The insights provided allow for constant optimization which, ultimately, drives more traffic to our clinics.
Leonard Sullivan
Digital Marketing Manager, Beltone
FAQs
Recommended Resources
See exactly how your brand appears in ChatGPT and Google for free
Don't let customers lose sight of your business.