Listing Management

Yext's Knowledge Graph is optimized for syncing data to all the publishers in the Publisher Network. Each of the built-in fields for the built-in entity types has validation optimized for the Publisher Network and is set up out-of-the-box for syncing to publishers without any additional data mapping required. By structuring the data in the Graph, Yext can transform your data into the structure and formats that each publisher accepts.

Authentication

Only some publishers require user accounts to manage listing information, like Facebook and Google My Business. Yext will prompt users to link their third-party accounts and authorize Yext to make listings updates on their behalf.

Search and Match

The Initial Sync represents the first time that we sync an entity's data to a publisher. Yext either pushes data to an existing listing or creates a new listing. Yext will review the results and pick the "best listing" to match to for each entity on each site. In the example of Awesome Business, we would sync to the best matching listings on Google and Facebook, while creating a new listing on Bing where we did not find a suitable match.

Automated Updates

Any time an update is made to an entity in the Knowledge Graph, Yext delivers the update to all Publishers. Depending on the Publisher, most updates will be reflected across all Listings in a matter of minutes. At any given time, Yext will sync data to one listing per publisher.

Dual Sync

Yext takes advantage of Dual Sync integrations to talk directly to the publisher and receive feedback from the publisher. This feedback includes things like listings status, analytics, reviews, data suggestions, and more. Yext relies on submission integrations only when absolutely necessary.

Content Approvals

Content Approvals are a great way to empower additional users in your account to add data, but with a low-risk. When a suggested edit is created, it enters the Suggestions system while it waits for review. Until it is approved, the edit is not made to your Knowledge Graph and it is not published anywhere publicly. For example, it would be valuable for a healthcare company to grant their doctors and insurance agents access to the platform so they can make the content personal to them and their clients.

Listing Status

The Listing Status reflects the publisher's consumer-facing status. This helps indicate information including: Has the listing been published? Is the publisher displaying all of the information from the Yext Knowledge Graph that it should be? A listing can be in one of the following 4 states:

Live: A Listing is successfully synced on the publisher site.

Processing: This status only usually occurs during the Initial Sync phase and indicates that the Initial Sync is still in a transient state.

Unavailable: Some or all of the data is not actively synced.

Opted Out: Syncing is turned off for the listing.

Want to become a Yext Expert?

Join Hitchhikers, the new Yext training platform and community, to test your knowledge, earn badges, and engage with the experts.

Create your free account

One Platform. Unlimited Solutions.

Delight customers and drive revenue.

Transform site visitors into customers and learn more about what matters most to them with a dynamic AI site search on your website.

Learn More

Capture and convert more local business with location listings. Turn maps, GPS apps, and local directories into your best marketing channel.

Learn More

Your online reputation can win or lose you business. Generate, manage, and respond to reviews at scale with Reputation Management from Yext.

Learn More
Learn More

Empower customers and agents to self-serve.

Enable customers to find instant answers to their support questions via FAQs, guides, tutorials, videos, ebooks, manuals, and more

Learn More

Decrease case creation by recommending related content based on the issue being raised - right within the case submission form.

Learn More

Resolve cases in record time with agent desktop search. Empower agents to drive faster case resolution as they troubleshoot customer issues at scale.

Learn More

Answer your customers’ questions before they even reach your help site by improving your ranking and presence in search.

Learn More

Deliver a seamless experience with in-app support. Allowing customers to seek help right within your app makes for a superior user experience.

Learn More
Learn More

Supercharge discovery and conversion.

Connect customers with relevant products, services and experiences from search to checkout.

Learn More

Yext Pages has powerful tools to let you confidently launch, manage, and scale your business, by building stunning detailed product pages that capture high-intent traffic.

Learn More

Boost your local online presence with Yext's local landing pages. Easily create and manage customized pages for each of your business locations, complete with accurate information, photos, and calls to action. Attract more customers and drive more sales with Yext's local landing pages.

Learn More

Create an in-person sales experience online that available 24/7. Guide your customers towards the right products or services that align with their individual needs.

Learn More

Make it easier for customers to find your products by connecting your physical and digital storefront.

Learn More

Tailor product data in bulk to easily update information wherever customers shop your inventory.

Learn More

Effectively manage all of your product data in one place and easily share details to third-party marketplaces.

Learn More

Build shopping excitement and trust that fosters more purchases.

Learn More

Turn each interaction into a long-lasting relationship by connecting better with shoppers at every step of their customer journey

Learn More
Learn More

Boost employee productivity and satisfaction.

Employees need company information to do their jobs. Make it easy, fast, and fun to find with AI-powered workplace search solutions from Yext.

Learn More

Build a world-class search experience.

Build on the Yext platform for a fully custom AI search experience — fast. With SDKs, APIs, and robust documentation, the Yext Answers Platform provides the building blocks to create a bespoke search experience.

Learn More

Explore Related Features