Query Enhancement

Built-in backend features help refine raw search queries so that the Search algorithms can produce optimal search results. Spellcheck, typo tolerance, stemming, and synonyms all work together to break a query down to get to the user's intent and help them find the answers they are looking for, no matter how their question was phrased.

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Spellcheck & Typo Tolerance

Search surfaces recommended corrections when a user may have misspelled a search term — supported in multiple languages. Yext's custom-trained model predicts potential spelling errors and corrections while referencing the content in your Knowledge Graph. This helps suggest corrections to brand-specific terms like professional or product names. Plus, experience training lets you provide feedback on spellcheck suggestions to constantly improve your experience.

Stemming

Stemming improves the algorithm's ability to match queries to relevant Knowledge Graph content by trimming words down to their more basic forms, or "stems." For example, the word "Otolaryngological" in the query "Otolaryngological care near" might be stemmed to "Otolaryngolog." This would help the algorithm match the term to a Knowledge Graph field for doctor's specialties, like "Otolaryngology." Yext's custom stemming algorithm is purpose-built for industries with particularly complex terminology, like healthcare and financial services.

Synonyms

Search can recognize when a query includes a synonym (or synonyms), and will take the synonyms into account when determining which results to return. You can define synonyms for your brand, including one-way synonyms (e.g., "square" can be used in place of "rectangle" but not vice-versa) and synonym sets (groups of phrases that can be used interchangeably, like "car" and "automobile").

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