Search Term Analysis & Clustering

Search Term data provides valuable insight into your users' wants, needs, and questions so you can constantly optimize your search experiences. From individual users' searches to trending topics that need your attention, Search's built-in Search Term Analysis and Clustering features make it easy to analyze your searches at scale.
Search Log
The Search Log gets you under the hood of the Search algorithm so you can understand the results returned for recent searches. View the query, searcher's location, timestamp, total clicks, and more. To follow the searcher's experience, click into individual searches to see the results and why they were shown based on your custom search configuration, the Search machine learning algorithms, and your Knowledge Graph, so you can debug searches and optimize your experience.
Search Terms
Yext's built-in Search Terms screen normalizes query strings (for things like capitalization, leading and trailing whitespace, and punctuation) into a list of truly unique search terms sorted by popularity to see what users are really searching for. You can score the relevance of entities returned for each search term, assign statuses and labels, and leave notes to quickly provide feedback on search results.
Search Term Clusters
Search Term Clusters uses AI to automatically detect patterns in user intents so you can get a high level view of what users are searching for. This machine learning tool identifies different search terms that share a common intent and groups them into one cluster. For example, a restaurant's relatively few searches for terms like "check my balance" and "gift card balance" could individually be overlooked, but when grouped, it's clear that users want to know more about gift card balances.
Cluster Performance
To help you prioritize optimizations to your experience, Search Term Clusters are categorized by size — Small Cluster vs. Large Cluster — and performance — Performing Well vs. Needs Attention. If searches on a topic have low engagement, its cluster would be highlighted as "Needs Attention" so you can add content that addresses the trending topic. Starting with Large Clusters helps you focus your efforts on the answers your users want most.

Want to become a Yext Expert?

Join Hitchhikers, the new Yext training platform and community, to test your knowledge, earn badges, and engage with the experts.
Create your free account

One Platform. Unlimited Solutions.

Delight customers and drive revenue.

Transform site visitors into customers and learn more about what matters most to them with a dynamic AI site search on your website.
Learn More
Capture and convert more local business with location listings. Turn maps, GPS apps, and local directories into your best marketing channel.
Learn More
Your online reputation can win or lose you business. Generate, manage, and respond to reviews at scale with Reputation Management from Yext.
Learn More
Learn More

Empower customers and agents to self-serve.

Enable customers to find instant answers to their support questions via FAQs, guides, tutorials, videos, ebooks, manuals, and more
Learn More
Decrease case creation by recommending related content based on the issue being raised - right within the case submission form.
Learn More
Resolve cases in record time with agent desktop search. Empower agents to drive faster case resolution as they troubleshoot customer issues at scale.
Learn More
Answer your customers’ questions before they even reach your help site by improving your ranking and presence in search.
Learn More
Deliver a seamless experience with in-app support. Allowing customers to seek help right within your app makes for a superior user experience.
Learn More
Learn More

Supercharge discovery and conversion.

Create an intuitive eCommerce search and discovery experience so you can deliver direct answers to your customers every step of the way.

Turn your website into a conversion engine and streamline the digital customer journey with AI-powered Commerce solutions from Yext.

Learn More

Boost employee productivity and satisfaction.

Employees need company information to do their jobs. Make it easy, fast, and fun to find with AI-powered workplace search solutions from Yext.
Learn More

Build a world-class search experience.

Build on the Yext platform for a fully custom AI search experience — fast. With SDKs, APIs, and robust documentation, the Yext Answers Platform provides the building blocks to create a bespoke search experience.
Learn More

Explore Related Features

Helper