In highly regulated industries like healthcare and financial services, social media is no longer optional — it's a growth driver. In fact, social media impacts one in three consumers' selection of health insurance plans.
What if you could harness the same field-driven strategies that top financial brands use to build trust, deepen relationships, and convert interest into action, while remaining compliant?
Join Tim Rickards and Wilhelmina Ryith for a practical conversation on how healthcare organizations can apply social media best practices from financial services — including how to empower providers, agents, and local teams to connect authentically, at scale.
Why attend
In this session, you'll learn:
How social media selling has helped financial institutions cut content creation time and increase lead conversion — and how healthcare can do the same
Why building a compliant, personalized local presence is essential for both patient trust and system-wide consistency
The role of marketing in enabling teams with modifiable, brand-safe content — not canned posts
How Yext can help healthcare organizations scale engagement, speed approvals, and gain clear ROI from social efforts
Our speakers
Tim Rickards, Sr. Director of Value Consulting
Wilhelmina Ryith, Client Solutions Director, Healthcare
Who should attend
Marketing leaders at insurers, provider networks, life sciences, health systems and more who are looking to build stronger patient and member relationships through compliant, authentic social engagement.
