Many consumers now start their search in LLMs instead of a traditional search engine — and according to Yext's Consumer Search Behaviors Report, nearly half of us use AI search every day, and 75% of customers say they're using AI tools more than they did a year ago. McKinsey projects unprepared brands could see traffic declines of 20 to 50 percent as a result. The answer a customer sees is being generated, not ranked, and it's built from data your team may not have provided, checked, or approved.
Most marketing teams don't have a clean way to see that gap, let alone close it. That's what this session is for.
Yext built Action Center and Talk to Scout to solve exactly this problem, and they're already working for customers today. In this live session, you'll see the product working on real data, hear where the platform is headed, and walk away with a clear picture of what to prioritize next.
In this session, you'll see:
A market overview – learn how the industry is moving to agentic workflows and how to set up your brand for success
Action Center — an agentic system in the Yext platform that recommends and executes actions across listings, reviews, social, and the Knowledge Graph, grounded in verified brand data
Talk to Scout - a chat panel built inside the Yext Scout dashboard that reads data and answers your questions live. Use it for a brand overview, competitive positioning, location performance, and more
What's next — a look at where the platform is headed
