Webinar

The New Brand Visibility Model for Financial Services

Thursday, Apr 23, 2026 11:00 AM EDT

In this session, we’ll introduce a new model for visibility in financial services and show how leading brands are using data, websites, listings, and reviews to be found and chosen.

Visibility is no longer about ranking; it's about being cited.

When someone asks an AI assistant for the best financial advisor, it pulls from multiple sources, cross-references them, and recommends brands it trusts.

In this session, we'll introduce a new model for visibility in financial services and show how leading brands are using data, websites, listings, and reviews to be found and chosen.

Join us to learn:

  • How AI systems use citations to build answers

  • Which trust signals AI relies on most (and where brands lose control)

  • How to strengthen your presence across the channels AI prioritizes You'll leave with a clear understanding of how to improve your brand visibility in the AI era.

Who should attend

Financial services marketing leaders who own brand visibility, customer experience, or digital performance, including:

  • Digital marketing & transformation leaders

  • Marketing technology managers

  • Business strategy directors

  • Customer experience innovators**

Heather Physioc
Chief Discoverability Officer at VML
Francesca Belmer
Senior Product Marketing Manager
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