AI search isn't just the future—it's already reshaping how customers discover brands. With 43% of users turning to tools like ChatGPT and Gemini daily, marketers need to understand one critical truth: LLMs don't rank websites—they cite sources.
So… what are they citing? And how can your brand become one of them?
Join Anthony Rinaldi, Senior Director, Insights & Analytics, and Lauryn Chamberlain, Editorial Strategy Manager, as they unpack new Yext research into how large language models generate answers—and which types of content they trust most. You'll learn how to classify queries, decode citation patterns, and turn these insights into action with structured, AI-optimized content.
Our speakers
Anthony Rinaldi, Senior Director, Insights & Analytics
Lauryn Chamberlain, Editorial Strategy Manager
Who Should Attend
Digital marketers, SEOs, and brand strategists
Anyone managing a multi-location or service-based business
CMOs looking to future-proof brand visibility in AI and traditional search
You'll Learn
How LLMs evaluate and cite different types of brand content
Which question types generate high-citation opportunities
How Yext Pages can help you get cited in AI answers
A simple framework to boost visibility and customer trust
Don't miss this fast, actionable briefing. You'll never look at AI search the same way again.
