BAYADA launched with Yext for office locations throughout the world and swiftly saw a dramatically cleaner and more accurate digital presence with improved digital engagement. "Once we set up our account and launched our locations, we started to see movement with our local directories bringing in traffic," claims Ortiz. "I actually have a Google Analytics tracking report that clearly shows the uptick in traffic immediately after we started with Yext."
Local discoverability on Google, of course, is a main focus for BAYADA's digital presence strategy, and Ortiz's team immediately began leveraging Yext's updating services. "The reality is that our business is constantly changing — phone numbers or types of services being updated, et cetera. There was lots of outdated info out there," says Ortiz. Yext helped BAYADA reconcile many sets of duplicates, cleaned up its content and categories to align with Google's algorithm, and set up proper tracking parameters. "Once we switched over to Yext, we were able to easily consolidate that. Then, when Yext came out with the Google API and piloted us on the new integration – wow, it's even better! All of the updates happen automatically so we can rest assured our presence is always accurate and optimised, and that's just fantastic." In just one month, BAYADA had over 4,000 visits to its site from Google My Business searches.
BAYADA also leverages Yext in concert with other systems. "Tableau is an integral part of BAYADA's reporting cadence. We've successfully managed to integrate a large part of our data sources through the Tableau data visualisation toolset. This allows us to visualise our data points across marketing, finance and other teams with leadership and various stakeholders. Having Yext data to merge with our other internal data sources is huge! We've kept it simple to date with dashboards that are available to stakeholders and offices to show 'what Google does for them'. The dashboard has a map at the top where a user can select their office. When selected, their specific stats show up, such as Google Views, Google Phone Calls and Website Visits."
Ortiz is also excited to be making use of Yext's Uber integration. The feature enables businesses like BAYADA to help customers and prospective caregivers travel directly from the company website to the nearest office – and engage them in the Uber app with a targeted brand experience while they are en route. "We're using Yext's Uber integration to be innovative in our hiring process," explains Ortiz. "We can now bring job seekers directly from our website to our front door and brief them about our organisation during the ride."