In 1946, Tadao Kashio established a small-scale operation to produce mechanical components. He brought his brother on board to scale the business and expand into the burgeoning electronics market, a decision that would prove fruitful and ultimately transform the company into what it is today: a global behemoth synonymous with watches, calculators and other digital devices.
'As a brand, we have always tried to introduce creative and original products', says Hironori Ishizuki, Executive Officer of the Digital Division. 'However, it's not always enough for people to choose Casio based solely on our product catalogue. In order to differentiate ourselves and maintain a strong market presence, we have to put our customers at the heart of everything we do.'