EmployBridge is one of the nation's leaders in staffing solutions and workforce management strategies. The company – which today manages brands including ProLogistix, ProDrivers, Select Staffing, Remedy Intelligent Staffing, Westaff, RemX, Personnel One, Resource Accounting and MedicalSolutions – spans more than 490 locations throughout the US and is the fastest growing national provider of staffing and workforce solutions.
"We operate with 12 brands currently," explains Melissa Phillips, Director of Digital Operations. "And we have those brands organised into three groups – commercial staffing, what you might call light industrials, professional staffing, which does more white collar work, and our energy industry division."
Digital strategy is very important to EmployBridge's business. "There are two distinct types of customers for us," Phillips says. "There are clients – our employer customers out there in the marketplace. They use our services to place workers at their locations. Our digital focus, however, is on the recruiting side of the business – these are the people who work for us and represent us in the marketplace. All of the websites that you see, and the social sites that you see, are geared towards finding and attracting them."
When EmployBridge merged with California-based Select Staffing, Phillips knew her team needed a platform to help them manage all of their new and existing brand information. "When you bring two companies of our sizes together, the difficulty is in figuring out what's duplicative," she explains. "There was a lot of overlap – we had to consolidate offices, or move offices, or wait for lease terms to come up and then move into bigger offices. Our Google My Business was still very manual at that point and Facebook was not very organised, either. So we both had been looking at possible partners to help us get our heads around that problem. Yext was on the list, and we invited Yext to come present to us. We liked what we saw. It was cost-effective and seemed like a good win all around."