As Europe's leading lingerie brand, Hunkemöller prides itself on providing fashionable bodywear to women across 21 countries and over 900 stores. The brand is focused on putting the customer first at every touchpoint, and it models its digital strategy around the modern woman. 'She' has high expectations of the brand and demands a seamless, omnichannel journey when shopping Hunkemöller's products.
To effectively serve its customers, as well as boost conversion from online to in-store, Hunkemöller needed a solution that would solve a range of digital challenges. Bert Middendorp, Manager of eCommerce said, "We wanted to be everywhere the customer needed us, at any time. The manual process we were using to deliver that discoverability was not a long-term solution and it certainly wasn't scalable." The brand wanted a solution that would underpin their ongoing mission for digital excellence. "Omnichannel is a diversifier for us in search, and we needed a partner that would support in our innovation."