Restaurant operator and franchisor Villa Restaurant Group started out in 1964 as a single, family-owned store called Villa Pizza. Now with more than 300 restaurants, the company has evolved considerably since that first pizzeria. Today, Villa Restaurant Group provides high-quality dining experiences in 42 states and Puerto Rico, as well as five other countries. Among its brands are quick service restaurants including Villa Italian Kitchen, Green Leaf's Beyond Great Salads, Bananas Smoothies & Frozen Yogurt, and South Philly Cheesesteaks & Fries — in addition to Villa Restaurant Group's full service division of casual and fine dining restaurants, 40NORTH Restaurants.
"Our restaurants are primarily in food courts in malls and airports, which makes our strategy a little different from most companies," explains Mimi Wunderlich, Director of Digital Marketing Strategy and Communications. "For example, we opened six new restaurants, and redid the entire eating area with new seating and a large video wall in the Southwest Terminal at the Orlando airport. These high-volume locations have a unique customer base with unique needs and marketing them is different to how you would market a standalone restaurant."