Over the course of the last nine parts of this series, I have illustrated why I believe Yext delivers "a better way" to manage digital knowledge whether that's local listings, information about agents or doctors, or product information like menus. I firmly believe as consumers become more mobile, more impulsive, and more demanding, Digital Knowledge Management will emerge as one of marketing's most important responsibilities.
The Yext Knowledge Engine provides the core technology a company needs to control all of the public information about its people, products, and locations across the entire digital universe. But technology alone will not address the underlying need. You also need a great process and great people.
Digital Knowledge Management is not a passive responsibility — and it encompasses far more than just local listings management. If you're serious about making sure customers get accurate information about your brand when and where they need it, then you are activelymanaging your digital knowledge.
I can't emphasize enough how important this active management is. As we discussed in Parts 2, 3, and 9, the public information about your business changes all of the time thanks to the way intelligent services compile and algorithmically prioritize source data. If you aren't on that playing field, using Yext and its reputation for accurate, high-quality data with Apple, Bing, Google, Facebook, Yahoo, and others, then you are leaving your brand appearance to chance. And what sane brand manager ever does that?
We have entered a new era of control over how our digital knowledge appears thanks to Yext's direct integrations with intelligent services. Brand managers, SEOs, and social media managers would be foolish not to leverage them to their fullest ability. The time savings alone are worth the investment. But beyond that, Digital Knowledge Management also puts your brand in position to address new information needs and opportunities as they arise.
For instance, just last month, Yext announced its ability to publish Menus directly into Google search results. Last year, we unveiled the ability to manage drop-off/pick-up points in Uber. You can't take advantage of either of these features via manual or data aggregator submission.
Intelligent services are innovating at a rapid pace. Accordingly, your adoption of a "knowledge management mindset" over a "listings submission mindset" will be your key to success both as a brand and as a professional. It's time to free yourself from the notion of a "permanent, one-time fix." Instead, it's time to embrace how your brand can surface new facts and update old ones to better serve today's consumers.
The better way has arrived. Our team here at Yext stands ready to help you navigate this ever-changing world in order to put the Yext Knowledge Engine to work for you. Just click here to request a demo today.
And if you missed any parts in this series, just revisit them below. In my whitepaper, A Better Way with Yext, I also provide a deep-dive into how Yext helps businesses of every size manage the digital knowledge about their people, places, and products (while debunking a few myths along the way). Download the full whitepaper now.
A BETTER WAY WITH YEXT
Part 1: Yext on Top
Part 2: Reach, Access, Details & Scale
Part 3: Digital Knowledge Is Dynamic
Part 4: Control, Not Guesswork
Part 6: Consistency Across the Long Tail
Part 7: Suppressing Duplicates
Part 8: Managing Yahoo Listings
Part 9: Mythbusting
Onward and upward!