TL;DR: Yext and AdCellerant are partnering to help multi-location brands connect brand visibility with paid activation and measurable performance. Yext provides the foundation for visibility across AI and traditional search. AdCellerant adds strategic guidance and integrated media execution. Together, brands gain clearer insight, coordinated activation, and a path to scalable growth.
In 2026, "brand discovery" isn't just about Google. It happens across AI search tools like ChatGPT, traditional search engines, social platforms, maps, and streaming environments (often all within the same journey).
This rapid shift begs the question: how can multi-location brands actually drive measurable growth in a world where the old marketing rules don't always apply?
Answering that is the goal of our newest expanded partnership with Adcellerant.
Yext and AdCellerant are working together to help brands manage and optimize their visibility across search, maps, apps, AI interfaces, and paid media environments — helping them stay visible, accurate, and competitive wherever their customers make decisions.
To go beyond the announcement and understand how this works in practice, we talked to Sam Rahimi, VP of Earned & Owned Media at AdCellerant, to dive into the challenges brands are facing today — and how coordinated visibility and activation can unlock the next phase of growth.
Yext: For readers who aren't familiar, how would you describe AdCellerant, the problems you solve, and opportunities you create for your customers?
Sam Rahimi, VP of Earned & Owned Media: AdCellerant is a digital advertising technology and services company focused on making sophisticated digital marketing accessible, scalable, and results-driven for businesses of all sizes.
At our core, we solve an operational gap. Many organizations invest in powerful marketing technology but struggle to activate it fully, connect it across channels, or translate it into measurable business outcomes. We bridge that gap by pairing proprietary technology through our Ui.Marketing platform and AI-powered planning tools — with hands-on expertise and strategic guidance.
We help brands move from simply "having tools" to confidently executing omnichannel strategies that unify organic visibility, paid activation, and performance insights. Whether its improving local discoverability, driving in-store traffic, or scaling national campaigns, our role is to make digital marketing more actionable, more measurable, and more aligned to business growth.
The opportunity we create for customers is clarity and momentum: clarity on how their marketing ecosystem fits together, and momentum to turn that ecosystem into sustained, long-term performance.
How did the Yext and AdCellerant partnership originally come together? What made it a natural fit?
The partnership developed organically through strategic conversations about how brand visibility and digital activation should work together.
At AdCellerant, we evaluate partners based on three criteria: technical strength, operational flexibility, and long-term alignment. The Yext platform stood out for its robust API capabilities, data architecture, and support for multi-location and complex organizational models at scale.
Equally important was the cultural alignment between our teams. We both believe that technology alone isn't enough — it must be supported by expertise, enablement, and a long- term view of customer success.
As we explored how our go-to-market strategies complemented one another, it became clear that combining the Yext brand visibility platform with AdCellerant's service-led model and activation capabilities created a natural opportunity to deliver greater value to brands navigating modern discovery.
Why is now the right time for brands to think beyond 'just' local search?
We're entering a meaningful shift in how discovery works. The rise of AI-driven search and conversational interfaces is changing how customers find and evaluate brands. That creates uncertainty, but it also creates opportunity.
Local search remains foundational. Accurate listings, structured data, and strong organic visibility will always matter. But brands that stop there risk falling behind.
The businesses that will win in this next phase are those that unify their organic visibility with paid activation, content strategy, and audience targeting. Expanding beyond local search doesn't mean abandoning it — it means reinforcing it with complementary channels that capture demand earlier and guide customers through the full journey. In a landscape that's becoming more fragmented and AI-mediated, diversification isn't optional — it's a strategic advantage.
Can you walk us through a real-world example of how a customer used AdCellerant's platform to grow into a new channel — and what that meant for their results?
One example comes from a 35-location financial institution in the Southwest that initially partnered with AdCellerant to strengthen its local SEO foundation. After improving listing accuracy and organic visibility, the brand began seeing meaningful gains in traffic and engagement. Rather than stopping there, they expanded into additional digital channels — including paid social, display, and video — creating a coordinated, full- funnel strategy.
By aligning organic visibility with targeted paid activation, the institution reached new audiences earlier in the decision journey and reinforced its presence across channels. The results were measurable:
Google Business Profile website clicks increased 209% across all locations
Service page engagement grew 66%
Online conversions improved 30%
What started as a brand visibility initiative evolved into a unified, multi-channel growth strategy — delivering tangible business impact across the organization.
Let's dive deeper into our partnership. How does what we're doing together create an advantage for brands?
The advantage comes from coordination.
Brands retain full access to the current and future Yext product suite — but instead of managing brand visibility in isolation, it becomes part of a broader, connected strategy. Through integration with AdCellerant's platform and service model, brands gain:
Centralized oversight across organic and paid channels
Streamlined reporting and performance visibility
Strategic guidance that connects listings performance to downstream marketingoutcomes
[Nothing] operates in a vacuum. When search visibility, paid activation, andcampaign measurement work together, brands move from simply being found to actively driving growth.
What does onboarding look like for customers?
The onboarding experience is designed to be seamless and additive. A Yext customer's platform access, dashboards, and workflows remain unchanged. The difference is the introduction of a dedicated support team and a structured enablement process.
That includes:
An initial discovery session to understand business goals
Alignment on support preferences and communication cadence
A review of current Yext utilization and optimization opportunities
Introduction to additional tools and resources available through AdCellerant
The goal isn't to disrupt what's working — it's to enhance adoption, uncover missed opportunities, and make sure brands are maximizing the full value of their digital presence investment.
What do you see as the biggest growth opportunities for brands over the next year?
We're entering a "search everywhere" era.
Discovery is no longer limited to traditional search engines. Customers are engaging through AI-driven interfaces, social platforms, marketplaces, voice assistants, and connected TV environments. That shift creates both complexity and opportunity.
Yext gives foundational accuracy and visibility across evolving discovery channels. AdCellerant helps brands activate around that foundation — scaling paid media, programmatic campaigns, and audience targeting across multiple DSPs and environments.
Together, the opportunity lies in:
Converting accurate visibility into measurable demand
Unifying data across organic and paid channels
Scaling efficiently in an AI-influenced marketplace
The brands that treat visibility as the starting point — not the finish line — will have the strongest competitive advantage over the next 12–18 months.
To finish up: what's the biggest thing about visibility, search, or marketing that you wish more brands understood?
Scale without strategy creates noise. Strategy without scale limits growth.
Many businesses underestimate how quickly the digital landscape is evolving — especially as AI accelerates change. What worked two years ago may not be sufficient today.
Our partnership helps address that gap by connecting:
Strong local visibility
AI-enhanced activation
Omnichannel orchestration
Measurable performance insights
When presence, activation, and measurement work together, businesses can adapt faster, reach customers earlier in the journey, and compete more effectively.
The brands that win won't just adopt AI tools — they'll integrate them into a coordinated growth strategy.
Click here to learn more about driving growth with AdCellerant.
