From ChatGPT to image creation to personalization, nearly every facet of the customer journey is now being reimagined through the lens of AI. But what does this really mean for your brand? How can you start building an AI strategy that helps you transform your customer experience (CX) — while balancing consumer desires for both personalization and privacy?
Join Christian Ward, Yext's Chief Data Officer and James J. Ward, Privacy Lawyer, as they discuss the data privacy laws that are pushing the need for a zero-party data approach, how AI transcends both third-party and first-party digital experiences, and more. To help you stay competitive in 2023 and beyond, Christian Ward and James Ward breaks down:
How zero-party data is the way to future-proof your consumer interactions
Awareness of the opportunities and challenges arising from generative models
How to apply the proliferation of generative AI to your marketing and personalization strategies
And so much more!
