Join Christian Ward, Chief Data Officer at Yext, and Garrett Sussman, Marketing Director at iPullRank, for a session reviewing new Yext research on how AI platforms cite brands in local searches. The event focuses on what drives visibility in local and brand queries across ChatGPT, Gemini, and Perplexity.
You will see how location, query type, and brand-managed sources influence whether a business is included in AI Search answers, and what steps improve visibility across websites, listings, and reviews.
What You Can Expect:
Yext Research analyzed 6.8 million citations across more than 1.6 million AI-generated responses to understand where the sources are coming from. The study evaluated citation sources at both the brand and the location level. This research provides a practical foundation for building local visibility strategies that align with how customers actually search in AI experiences.
Key Topics
How AI platforms generate answers with citations from websites, listings, and reviews
The influence of geography and location context on AI-generated recommendations
How citation patterns shift across industries
Differences in source selection across ChatGPT, Gemini, and Perplexity
The relationship between queries and local decision-making moments
Why consistent business data, local pages, and review signals shape how brands appear in AI responses
Who Is This Webinar For?
Local SEO and multi-location SEO practitioners
Brand and digital leaders working across physical locations
Teams responsible for customer experience, operations, and search visibility
Agencies supporting enterprise or franchise organizations
Anyone tracking declining organic visibility and rising AI-driven discovery behavior
