Post-COVID Patient Acquisition: Marketing Tips to Respond to the Post-Pandemic Environment
In response to the COVID-19 crisis, many healthcare organizations have been forced to suspend all elective procedures — an important safety measure, but one with significant revenue implications.
Now as COVID-19 rates of infection begin to decline in certain parts of the country, CMS has instructed health systems that they can resume accepting patients for elective procedures. But in an environment where people continue to socially isolate, how will you communicate to the public that you are “COVID Clean” and ready to accept new patients?
In this webinar, you’ll discover:
- How to identify the specific questions patients are asking about your health system’s safety
- How to answer patient questions, while focusing on patient acquisition for key service lines and elective procedures
- Tips for marketing across digital channels to patients and consumers who are eligible for the elective procedures your system is now able to offer