If there's one thing COVID-19 has taught us, it's that digital marketing has never been more critical. In the first "digital wave" of the pandemic, people flooded health organizations' websites with questions about the virus as they scrambled to learn about symptoms and safety precautions. The second digital wave is happening in real time. As cases across the U.S. rise, people are searching for information about rapid testing — especially as they contemplate holiday travel.
The third digital wave will be upon us soon, once a vaccine is available to the public. In fact, it's already started on the heels of the encouraging news from Pfizer and Moderna. So it's only a matter of time until people start asking about the efficacy of the vaccine, who qualifies to receive it, and how much it will cost.
Unfortunately there is something else online for which there appears to be no vaccine: misinformation. So to ensure your organization can assuage anxious (and potentially misled) patients and customers, you need to make sure your digital channels are up to the challenge — starting with your website.
In this webinar, you'll discover:
- The top search categories related to the COVID-19 vaccine
- How to approach answering those questions
- Ways to monitor changes in questions about the COVID-19 vaccine, so you can regularly provide updated information to your patients and consumers