TL;DR: In an AI-driven search landscape, marketers need more than traditional SEO — they need visibility intelligence. Now, Yext's Scout Home acts as your command center for brand visibility, turning billions of data points into a prioritized action plan that drives real outcomes.
Marketing used to have a playbook.
Rank higher. Get more clicks. Drive traffic. Repeat.
But the rise of AI search has upended that playbook — and left most marketers operating in the dark. Traditional SEO metrics (like traffic or rank) no longer tell the full story. Tools like ChatGPT, Gemini, and Perplexity are changing how customers discover and evaluate brands. And unlike traditional search engines, they don't offer dashboards, rank trackers, or traffic reports.
If your brand isn't in the answer, it doesn't exist.
That's why visibility — not traffic — is the new metric that matters. And it's why marketers need more than analytics. Instead, marketers need true AI visibility intelligence: a complete view of where they appear in AI search, how they stack up against competitors, and what actions will move the needle.
Because the truth is, a lot of what AI cites in its answers (86% of citations, in fact) comes from sources marketers can control. Your brand's data — and how you distribute it — really does determine what AI engines see, understand, summarize, and cite.
But you need the right strategy (and the right platform) to see what AI sees, fix what's broken, and optimize what's working.
A new "command center" for AI visibility
SEO was built for websites and rankings. AI search is built for answers and citations.
Marketers are stuck trying to piece together signals across dashboards, channels, and locations — without clear direction on what to do next.
And finding that right solution is easier said than done. A lot of new tools that are designed to help surface raw data, not actionable insights.
We designed Scout Home to solve these exact challenges.
As your visibility "command center," it turns billions of data points into a prioritized action plan – surfacing the most urgent insights, ranking them by impact, and pointing you toward the exact actions to take. Think of it as the homepage for modern marketers navigating the world of AI search.
At the core of Scout Home are three simple — but powerful — questions every marketer needs answered:
How is my brand performing in traditional and AI search? Scout Home surfaces a top-down view of your brand visibility, with a proprietary Visibility Score that shows how often you appear in customer searches across traditional and AI search platforms. It also highlights shifts in AI citations — signals of authority in an AI-first world. Finally, Insight Agents help surface performance shifts and deliver proactive, prioritized actions to improve visibility.
How does my brand visibility compare to competitors? Your Optimization Score reveals how well your brand is using the levers within your control — like profile completeness, review responses, and content freshness — compared to nearby competitors. This gives context to your visibility and helps you see where you're winning or lagging by location.
What actions can I take to help my performance improve? Scout Home doesn't stop at diagnostics. It delivers Recommended Actions, ranked by expected impact, to guide your next move. Whether it's updating hours, responding to reviews, or adding photos, these AI-driven recommendations connect insight to execution.
From signal to strategy
As the discovery journey becomes less about search results and more about being cited, seen, and trusted, Scout Home is here to help you move from metrics to movement.
And because it's built into the Yext platform, it connects directly to the solutions that empower brands to influence discovery — Listings, Pages, Reviews, and Social — so you can close the loop fast.
If Scout Home shows you where your brand stands and what you can improve, then the rest of the platform positions you to seamlessly take action. That might look like adding photos to specific listings, spinning up optimized local pages that answer frequently asked questions (FAQs), or responding to more reviews — but whatever it is, you're positioned to act from one central hub.
So, this move isn't just about a single dashboard: it's about a strategic shift toward visibility as a growth lever. And it positions your teams to act with clarity, control, and confidence — whether you're a CMO defending budget, a director guiding local teams, or an operator fixing issues on the ground.
Ready to move from insight to action? Click here to learn more about use cases where Yext Scout can help you.
