But if we talk the talk, we'd better walk the walk — and it felt like it was time to do a deep dive on how our own site metrics for Yext.com have really changed in the two years since we started leveraging our own platform.
The results? Pretty awesome, if we do say so ourselves: since adding a Yext-powered search experience to our website's navigation, searches on our website doubled from year 1 to year 2 and 5x'ed from year 2 to year 3. Clicks followed a similar trend — though their growth was somewhat less extreme, likely because no-click answers have increased. (No-click answers occur when the search results include a piece of information directly in the results. It's a good thing, as this is often the highest quality experience for simple questions and does not require a click — think how Google answers a query like "how old is Tom Brady?")
Beyond that, we saw even more good news: our Knowledge Graph (KG) results rates increased from 74% to 97%+ in that same two-year span — which backs up the "no-click" theory. Taken together, we can see that our customers are searching on our site, clicking more often, and, overall, finding better answers (generated by our KG).
But look, we're not just here to brag about how well our website works, we swear. We want to let you know what we did that worked — and how you can get the Yext platform to do great things for you, too.