Marston's has been running restaurants and brewing beer for over 180 years. Today, its rich heritage lives on across a patchwork of venues that includes traditional tap rooms, family restaurants and fashionable inner-city bars. The brand has a long legacy of delivering an exceptional guest experience, and this fundamental commitment to its customers continues to define every aspect of Marston's business strategy.
As Marston's grew, it became increasingly difficult to manage business information and customer feedback for it's 1,000 brick-and-mortar locations. The business needed a scalable solution for improving its digital footprint, and Marston's recognised that they required a holistic approach if the brand wanted to live up to its values and provide an enhanced experience at every stage of the online customer journey.