If I'm already using Open Graph, do I still need to use Schema?
How should my web team prioritize all these different markups?
Is it possible to have too much structured data?
You understand the importance of having structured data when it comes to surfacing in search and providing good experiences for consumers, but the best way to structure your data may not always be so clear. There are a lot of microformats to choose from — like Open Graph and Twitter Cards — and then of course, there's Schema and its many formats (Microdata and RDFa and JSON-LD, oh my!). So, where's a digital marketer start?