Heard at ONWARD: How Volvo Finds Success with Yext

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At ONWARD 17, we hosted a series of sessions featuring Yext customers in conversation with Yext leaders. We asked them about their thoughts on the Intelligent Future, discussed recent changes in their field, and discovered how they’ve found Success with Yext.

A truly global organization, Volvo Car Group has been creating world-changing innovations since its first vehicle rolled off the production line in 1927. Today, Volvo is one of the most well-known car brands in the world.

At ONWARD, Erik Jivmark (Chief Digital Officer, Volvo Cars Mobility) sat down with Steve Shannon (Yext Advisor; Former VP of Marketing, Hyundai Motor America) to discuss how the company uses Yext to accomplish its strategic marketing priorities, its vision for the future of the automotive industry, and its goal to have one million electric vehicles on the road by 2025.

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Prior to partnering with Yext, Volvo dealers began investing heavily in new facilities to showcase vehicles. However, since online search is a critical component of the car-buying process — 80% of consumers now aim to learn as much as they can online before heading to a dealership — the company realized it needed a comprehensive source of truth to store its critical dealership information, and other rich content like photos, videos, and links to promotional information and vehicle inventory.. After conducting a Yext scan of its dealer locations, Volvo discovered that 30% of its listings were missing, 50% of its listings had incorrect names, and 58% did not include the correct dealer website URL.

By using Yext, Volvo has been able to make nearly 7,200 updates to its dealer content across the web, correct nearly 54,000 data errors, and suppress more than 1,000 duplicate listings. On top of this, Yext has helped deliver nearly 46 million search impressions for the car company.

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