
What CES Announcements Predict for Health Marketers
The Consumer Electronics Show (CES) is one of the largest technology events of the year. Held in Vegas every January, it features the latest and […]
Jan 23, 2019The Consumer Electronics Show (CES) is one of the largest technology events of the year. Held in Vegas every January, it features the latest and […]
Carrie Liken Jan 23, 2019Every fall, we host an incredible group of individuals who speak about top trends in technology. Our annual conference, ONWARD, is a gathering of some […]
Carrie Liken Jan 7, 2019Last month, the Healthcare Marketing and Physician Strategies (HMPS) Summit took place in Salt Lake City, and for the first time, I heard health systems […]
Carrie Liken May 25, 2018Every health system I have spoken to in the last year and a half is doing something with their website. One of the most common […]
Carrie Liken Apr 23, 2018At Yext, I frequently talk to health systems about patient acquisition and the digital patient journey, which begins with search. If a patient is going […]
Carrie Liken Mar 30, 2018In today’s evolving healthcare landscape, patients are spending more time searching for health information on websites, apps, maps, and intelligent services. And we’re witnessing a […]
Carrie Liken Mar 7, 2018I visited more than 200 health systems in the last year and a half, and more often than not, I’ve heard one common remark: “Traffic […]
Carrie Liken Feb 22, 2018We recently examined the ways voice search has begun to shift consumer behavior, and what that means for the patient experience. There are several things […]
Carrie Liken Feb 9, 2018Voice assistants are leading a major change. According to eMarketer, nearly 40% of Americans have (and actually use) a voice-enabled digital assistant. That’s staggering. And […]
Carrie Liken Feb 7, 2018Yext’s Head of Industry for Healthcare, Carrie Liken, recently attended a half-day session with other health systems, led by the Disney Institute. The focus was […]
Carrie Liken May 18, 2017Today’s customer journey starts with a question and consumers expect answers. Are you answers-ready?
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