Last month, the Healthcare Marketing and Physician Strategies (HMPS) Summit took place in Salt Lake City, and for the first time, I heard health systems […]May 25, 2018
Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development.
Over the last fifteen years, Liken has gained experience in the government, legal, nonprofit, and for-profit sectors, focusing on healthcare and health policy. For 8.5 years, she worked for Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition, and how to drive increased revenue and sales through digital means.
Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.
More from this author
Every health system I have spoken to in the last year and a half is doing something with their website. One of the most common […]Carrie Liken Apr 23, 2018
In today’s evolving healthcare landscape, patients are spending more time searching for health information on websites, apps, maps, and intelligent services. And we’re witnessing a […]Carrie Liken Mar 7, 2018
I visited more than 200 health systems in the last year and a half, and more often than not, I’ve heard one common remark: “Traffic […]Carrie Liken Feb 22, 2018
We recently examined the ways voice search has begun to shift consumer behavior, and what that means for the patient experience. There are several things […]Carrie Liken Feb 9, 2018
Voice assistants are leading a major change. According to eMarketer, nearly 40% of Americans have (and actually use) a voice-enabled digital assistant. That’s staggering. And […]Carrie Liken Feb 7, 2018
Yext’s Head of Industry for Healthcare, Carrie Liken, recently attended the AMGA conference, where she joined thousands of medical groups and health systems across the […]Carrie Liken May 2, 2017