
Delivering Important Information in a Moment of Crisis: How Will Your Brand Respond?
It’s hard to be prepared for moments like the one we are facing right now. Fear about the spread of the COVID-19 coronavirus is abundant, […]
Mar 24, 2020It’s hard to be prepared for moments like the one we are facing right now. Fear about the spread of the COVID-19 coronavirus is abundant, […]
Duane Forrester Mar 24, 2020Voice commands are an accepted part of our daily lives — to the point where smart systems could replace the dog as a person’s best […]
Duane Forrester Oct 19, 2018So what exactly is a brand persona anyway? Simply put, it’s the manifestation of a company’s brand being brought to life with… well, a persona. […]
Duane Forrester Sep 27, 2018AI is everywhere — from the systems powering the final mile of search results at Google (Rankbrain) to our smart speakers and even our thermostats. […]
Duane Forrester Sep 12, 2018As you may be aware, voice is fast becoming the newest frontier that marketers need to contend with. Sales of voice-controlled smart speakers have increased […]
Duane Forrester Sep 11, 2018When building a successful ecosystem, one of the biggest challenges for any business is generating wide adoption. Even Amazon needs to focus on things like […]
Duane Forrester Jul 26, 2018It’s no secret that one of the cornerstones to business success is customer service. Listening to a customer, hearing their needs, and giving them the […]
Duane Forrester Jul 11, 2018It’s no secret that to be successful in search today, you need to cover a lot of bases. We’ve covered Digital Knowledge Management (DKM) before […]
Duane Forrester May 30, 2018There is a lot of talk these days about voice search and how voice is changing our world. It’s easy to miss the fact that […]
Duane Forrester Mar 21, 2018UPDATED on March 26 On March 20th, Danny Sullivan, a Google spokesman, noted via Twitter that the “zero results” experiment had collected enough data and […]
Duane Forrester Mar 16, 2018