According to the Stanford Encyclopedia of Philosophy, scientific truth is objective, confirmed by proof, and is — or at least, ideally should be — universally accepted. Subjective truth, on the other hand, is dependent upon opinion and perspective — that's where things get tricky, particularly for brands who are attempting to control the facts around their company online.
Let's say you tweak your knee while hiking. At the urgent care center, you're shown a pain scale chart and asked to rate your pain from 1 to 10, tolerable to unbearable.
How you rate your pain will be entirely determined by your frame of reference based on prior experiences. If you've never so much as sprained an ankle, you might describe your knee pain as a 10. If, however, you've given birth drug-free or suffered traumatic injuries before, you're more likely to say your knee pain ranks somewhere lower on the scale. Both answers can be true — it all depends on your perspective. Pain is personal. Suffering is subjective.
So, how do we determine when truth is objective, and when it's not? And what does science have to say?