China for China: Navigating the Chinese Digital Landscape
Talk to anyone who’s been to China and you’ll hear that China is different. But the differences go beyond just the apps Chinese people use in their daily lives and the level of convenience that consumers have come to expect.
In this webinar, you’ll discover:
- How brands interact with Chinese consumers at home and abroad
- Real-life examples of how brand information is organized in the ecosystem
- Why a China for China approach is necessary to succeed in this market