Get to Aha!: Complete Your Marketing Curriculum With This Best Selling Book
When teaching people how to think strategically about marketing, there is no better guide than Get to Aha! In this best-selling book, author, entrepreneur, and professor Andy Cunningham presents a clear, step-by-step framework designed to help business leaders determine their company’s precise position in the marketing landscape. As a guide to establishing the kind of foundation world-class brands are built on, Get to Aha! promises to be the ideal tool for the next generation of marketers.
In this webinar, you’ll discover:
- Andy Cunningham’s groundbreaking new marketing methodology
- The importance of DNA-based positioning in today’s marketing landscape
- How you can use Get to Aha! to teach students to think strategically about marketing, and business in general
- How any educator can get a free copy of Get to Aha!