Get to Aha!: Complete Your Marketing Curriculum With This Best Selling Book

Friday, September 27th at 2pm ET / 11am PT

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When teaching people how to think strategically about marketing, there is no better guide than Get to Aha! In this best-selling book, author, entrepreneur, and professor Andy Cunningham presents a clear, step-by-step framework designed to help business leaders determine their company’s precise position in the marketing landscape. As a guide to establishing the kind of foundation world-class brands are built on, Get to Aha! promises to be the ideal tool for the next generation of marketers.

In this webinar, you’ll discover:

  • Andy Cunningham’s groundbreaking new marketing methodology
  • The importance of DNA-based positioning in today’s marketing landscape
  • How you can use Get to Aha! to teach students to think strategically about marketing, and business in general
  • How any educator can get a free copy of Get to Aha!
Andy Cunningham
Founder & President, Cunningham Collective, Interim CMO, Yext
Josh Grau
Instructor, Northwestern Medill and Stanford GSB, Former CMO, Wealthfront, Currently: Yext Consultant

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See firsthand how the Yext Search Experience Cloud can help you meet your customers at their moment of intent.

What you’ll get with a live demo:

  • Bring the conversational experience of leading search engines to your website, apps, and more.
  • Publish verified answers and drive high-intent traffic to your website from third-party search engines, voice assistants, maps, apps.
  • Control all the facts about your business online from one platform, saving time and resources while delivering an exceptional customer experience.
  • Improve your business’s reputation online so that consumers become customers.

Today’s customer journey starts with a question and consumers expect answers. Are you answers-ready?

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What you’ll get with a live demo:

  • Bring the conversational experience of leading search engines to your website, apps, and more.
  • Publish verified answers and drive high-intent traffic to your website from third-party search engines, voice assistants, maps, apps.
  • Control all the facts about your business online from one platform, saving time and resources while delivering an exceptional customer experience.
  • Improve your business’s reputation online so that consumers become customers.

Today’s customer journey starts with a question and consumers expect answers. Are you answers-ready?

Join thousands of happy customers:

AutoNation
Steward Health Care
T-Mobile
Ben & Jerry's