Yext today announced that Xone, its new mobile audience engagement product, has won Business Intelligence Group’s 2016 BIG Innovation Award. The annual business awards program recognizes companies worldwide who are creating innovative technology to bring new ideas to life, disrupt their industries, and change the way people experience the world.
Xone’s groundbreaking technology leverages Bluetooth® beacon capabilities in revolutionary ways, creating unprecedented opportunities for marketers to engage their mobile consumers both in-store and post-visit. Physical store visits are the strongest signal of consumer intent, yet historically there has not been an efficient or scalable way for digital marketers to reach these high-intent store visitors. Xone provides the world’s first scalable solution, enabling businesses to communicate with mobile visitors in real-time, and re-engage them later, in order to build audiences for their branded apps, owned content and social media communications, and effectively bridge online to offline customer engagement.
“Xone’s technology is revolutionizing the way businesses connect with their mobile consumers and has opened up an entirely new section of the purchase funnel,” said Howard Lerman, Yext Co-Founder and CEO. “We’re excited that Business Intelligence Group has recognized our innovative approach to helping businesses leverage the power of their store locations.”
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