Tapping Into the Power of Location at JD Power

Yext JD Power

According to Google, search interest for “car dealerships near me” have doubled year over year. There’s no denying it — consumers are turning to search and their mobile devices to find their next ride.

The rise of mobile and location-based technologies offer both challenges and opportunities for the automotive industry to connect with customers. Attendees at last week’s JD Power AMR Roundtable had the chance to discuss this, as well as innovations affecting the sector. Yext was there leading a panel on leveraging mobile technology in today’s hyper-local world.

Moderated by Yext Advisory Board Member, Steve Shannon, panelists discussed the rise in mobile-based searches, and how automotive marketers can leverage location to reach customers demonstrating the highest degree of purchase intent. Panelists included: Rachel Silva, AVP of Marketing, Pep Boys; Rob Van Essen, Director of New Technologies, TomTom; Steven Rosenblatt, President, FourSquare;  and Jon Beebe, Director, Digital Advertising and Analytics, General Motors.

During the conference, Yext also helped attendees connect with one another by sponsoring a Networking Break.

Buying and maintaining a car is a local experience. As an automotive manufacturer, dealer or service provider, you aim to be front and center with consumers. Learn how you can maximize your visibility with Yext.


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