The digital transformation has accelerated at warp speed over the last year. And retail and CPG brands have never been more reliant on digital channels to serve their customers directly — and effectively. But there's a problem.
Lots of companies are certainly digital first, but not many are digital best. In other words, many businesses provide frustrating online experiences that can't answer basic customer questions. And when that happens, customers bounce to third parties, like Amazon and Google, where they're bombarded with ads from competitors happy to steal away their business.
Fortunately there's a pretty easy solution: search.
Join Lee Zucker, Yext's Head of Industry for CPG and DTC, and Duane Forrester, VP of Industry Insights, for a conversation exploring how you can optimize your search experience to ensure your customers' journey starts — and ends — on your website.
In this webinar, you'll discover:
- How to position customer needs at the heart of your digital strategy
- How on-site search experiences lead to shorter click paths, increased conversions, and higher order values
- Why investing in search for your website will help you keep customers on your site and avoid bounce back to Google