Qdoba Mexican Eats is a chain of fast casual restaurants in the United States and Canada serving Mexican-inspired cuisine. The company offers new creations, old classics and the opportunity for customers to create their own meals by exploring different flavour combinations.
"Qdoba is known for flavour," says Jill Adams, Vice President of Marketing. "We are a create-your-own concept. And we offer options from burritos, to bowls, to nachos."
The company, formerly known as Qdoba Mexican Grill, faced a challenge when it changed its name in 2015. "We went from Qdoba Mexican Grill to Qdoba Mexican Eats," explains Adams. "Because of that name change, we had a lot of duplicate listings. So when someone was searching for Qdoba, they might not always get the most accurate response."
"It needs to be easy for customers to find our locations when they're driving around or looking on their phone," explains Margaux Reese, Digital Experience Manager. "People searching for restaurants will often look by type of cuisine — so 'Mexican restaurant,' or 'Mexican food' — and also by food item — like 'burrito,' 'nachos,' or 'tacos.' And consumers are becoming more and more specific with their queries, searching for things like gluten-free options. For example, I'm vegetarian. So when I look for restaurants, I always add this to my query. It's also important to provide a higher level of detail about our offerings — whether a location is open late nights, for example, or if we offer delivery. It's really about providing those details of what we have to offer and making sure it matches directly to what the customer is looking for."