The Next Wave: Christian Ward and Josh Grau
In our first episode, hosts Christian Ward, Chief Data Officer at Yext, and Josh Grau, Chief Marketing Officer at Yext, introduce this season of the Yext Talks podcast. They’ll chat with guest experts about innovations riding the next wave of digital – and which ones are already here.
Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimisation. His focus is to help Yext clients identify, value and structure their knowledge graphs to maximise their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward has served as Chief Data Officer of SourceMedia, Chief Data Officer of Infogroup and Global Head of Content Innovation at Thomson Reuters, among other roles. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, GeoMarketing, StreetFight and Search Engine Journal and he speaks frequently on data strategy, partnerships and the future influence of data.
Josh Graus served as Yext’s Chief Marketing Officer. He joined Yext in November 2019 as Yext’s first Chief Brand Officer, developing the company’s first and multi-award-winning brand advertising campaign, “The Man Without the Answers”.
Prior to Yext, Josh worked at Wealthfront, a consumer digital investing and banking platform, where he was Vice President and Head of Marketing. Before that, he spent six years at Twitter, where he was among the first 150 employees and started and led various marketing teams across the U.S. and EMEA. He has also held senior marketing roles at YouTube and ESPN and spent four seasons as an NCAA Division 1 volleyball coach.
Josh holds an M.S. in Integrated Marketing from Northwestern University, an M.Ed. from the University of Texas and a B.S. from the University of Florida. He is currently on faculty and a member of the board of trustees for the Medill School at Northwestern.