Meet the Yexter

Mari Shimizu

Senior Marketing Director

"What I like about Yext is that we have a close relationship with the executives at headquarters."

Why did you choose Yext? What’s keeping you here?

I had good impressions about Yext when I interviewed with Brian, a co-founder, and the marketing leadership team. The interviews were well-organized by the recruiting team and I thought everyone I spoke with was very professional. I even had a short conversation with the CEO, Howard, before I joined. To have an interview or a meeting with the CEO and a co-founder for an APAC marketing role is rare, so Yext is very special. For the past two years, I've set milestones and goals of marketing for Japan that I luckily keep achieving.

Tell us a little about yourself.

I have more than 25 years of experience in sales and marketing. I started my career at Dell as part of the first Enterprise Sales team and then moved to a marketing role to build their first-ever server brand. After Dell, I worked at Symantec starting as a SMB/mid-market campaign manager and eventually led the enterprise marketing team before I left. After Symantec, I moved to Salesforce to learn about cloud technology. I wanted to build something from scratch at a start-up company rather than working at a large company, so I joined Marketo as one of their first marketing hires to build their marketing automation market. Throughout my career, I've strived to be the "first" in new roles or teams.

When I was a university student, I wanted to become a psychologist and learn how people think and behave. I never intended to be a marketer, but I believe that psychology and sales experience helped create my successful career in marketing. Aside from work, I have 8 birds and they are comforting when I work at home!

What does a typical day in your role look like?

I run Public Relations and Marketing by myself, so my job is to determine strategies and goals, then plan programs to achieve those goals, and then execute the programs. I try to use my time effectively to plan and execute the program at the right time. Sometimes I try to focus on ideas and get information from someone with an outside perspective to come up with the strategies. Some days, I focus on executional work all day. In the near future, I would like to recruit and create a team to be even more strategic.

What was one of your favorite moments or projects at Yext?

When Howard thanked me for my work efforts. I've never had a direct thank you from a CEO at any of my previous companies. What I like about Yext is that we have a close relationship with the executives at headquarters.

What’s something you wished you’d known before starting the job?

I was lucky enough to be able to visit the HQ in NYC before I joined Yext and meet the leaders of each marketing function beforehand, so I knew what kind of people I would be working with, but I was also curious about Yext's vision for the future before joining.

What advice would you give to a Yexter starting out new?

I think it's important to be open to many things, and not be too set on what you want to do. Don't be afraid of trying new things.



Senior Marketing Director


Marketing (Japan)

Yext Office:



Tokyo, Japan

Myers-Briggs Type:


I've been a Yexter for:

2.8 years