To know Caribou Coffee is to love it. And if you're someone who needs a hot cup of coffee to get going in the morning — or a caffeine "BOUsted" sparkling drink to keep your momentum going around 3 pm — then Caribou has something perfect to satisfy your craving.
While many of the brand's locations are in the Midwest, it continues to expand, taking its playful brand of premium coffee — all of which are small-batch, craft roasted in-house — to markets around the world. They are also available across the U.S. in most grocery and retail stores.
"We are absolutely obsessed with the quality of the beans, from the moment that the farmer picks it to the moment that it makes it to Minnesota, where we roast it," says Eric Caron, Senior Director of Information Technology at Caribou Coffee. "We carry a wide variety of everything, from the coffee of the day, to Nitro, to a bunch of kid-friendly drinks and smoothies. Everything is clean label, so there are ingredients you can pronounce and no additives or preservatives."
But before working with Yext, getting the word out about new products and new stores was an uphill battle for Caron and his team. The brand had no streamlined system in place to make sure the online information about its stores (like product offerings and hours of operation) was up to date and accurate across search experiences. Because most coffee lovers were becoming Caribou customers by performing unbranded searches to find out where they could get a latte or a quick breakfast nearby, Caron knew the company needed a way to show up with detailed and consistent information everywhere customers were asking those questions.