The bounce rate is the percentage of site visitors who leave your website after visiting a single page.
In short, it's the scenario where a person clicks on you in Google's search results, hits your page, then immediately goes back to Google's results to look elsewhere. By having good site search, organizations can shorten the path to conversion and reduce their bounce rate.
How to Reduce Bounce Rate
Capture traffic from third-party search on your website. Appear everywhere consumers are looking for you.
Create experiences on your owned search properties and on search engines that make consumers want to click
Place customizable calls-to-action in the search results, such as booking an appointment, buying a product, signing up for a service, making a call, or looking up driving directions.