TL;DR: Website conversions turn lookers into bookers and buyers. Multi-location brands use optimized local landing pages to drive website conversions. Yext Pages enables marketers to quickly launch, update, and scale these pages without developers. As a result, marketers can increase visibility and drive revenue at a faster pace in traditional search and AI answer engines.
Knowledge Center
Website Conversion
Website Conversion
What is website conversion, and how can brands bypass developer backlogs to quickly build web pages that convert lookers into bookers and buyers?
What is website conversion?
Website conversion happens when a visitor to your website takes a specific action, prompted by a brand and designed to turn customer intent into business impact. It turns traffic into transactions, like booking appointments and making purchases.
As a brand, your goal is to capture and engage customers with high intent, then convert that intention into foot traffic or a purchase. To capture that intent, and to increase your website conversion, you need local pages — and local pages that convert.
Why it's hard for marketers to create conversion pages
Marketers often find it hard to spin up, optimize, or scale local website conversion pages. That's because, historically, they depend on a development team's availability, workflows, and tools:
The process is slow (and sometimes political), so marketers have to wait for developers to fit marketing needs into dev team workflows.
Marketers are constrained by legacy CMS tools or tools/CMS budgets that the development team owns.
These CMS tools are often outdated, high-touch, and not intuitive enough to make them marketing team-friendly.
Brands can't afford slow, cumbersome, or opaque website conversion landing page development anymore. The shift from traditional search and search engine optimization to AI search and search everywhere optimization is here.
After all, search isn't just transactional. It's contextual. It's conversational. People aren't just typing "best pizza Chicago" anymore. Now they're asking nuanced questions:
"Where should I grab dinner tonight if I'm in Schaumburg and want something casual but good?"
"What's a dog-friendly hotel in Boston that won't cost a fortune?"
"Which urgent care centers are open past 9 and actually have good reviews?"
To compete in AI (and traditional) search, brands need to launch and manage optimized website conversion pages. And they can't be waiting on the dev team to pull it off.
How do brands build high-converting website pages…and avoid the dreaded developer backlog?
Use Yext Pages to turn search visibility into business impact. Why Yext Pages? Pages drive discovery for high-intent customers, whether they're searching for you by name or not.
AI-discoverable by default: Every Yext Page is structured withschema markup and populated with live data from yourKnowledge Graph. So no matter where your customers are searching, you're visible in Google, ChatGPT, Perplexity, and more.
Launch fast, update instantly: Spin up local landing and conversion pages in minutes. Usepre-built templates and an intuitive, straightforward, no-code visual editor to launch or make changes across thousands of pages. No developer tickets (and waiting in backlog) required.
Template-based scale: Create thousands of consistent, high-performing pages in minutes.
Mobile-first: Designed for mobile-first UX, Yext Pages reduce bounce rates and increase actions with fast load times and embedded CTAs.
Built for search & conversion: Fromschema to layout, every element is engineered for visibility and impact. Capture long-tail queries, local intent, andtrend-driven demand with ease.**
How to build conversion pages with Yext
Step-by-step guide to creating local landing pages that convert
Define your campaign or intent. Use Scout insights or marketing objectives to choose your target query (e.g., "walk-in clinic open now," "same-day appliance repair," "apply for a VA loan in St. Louis").
Enrich your Knowledge Graph. Add or update structured data — such as hours, services, offers, or provider bios — so it flows into your pages.
Use a pre-built, optimized template. Select a structured page template optimized for mobile, speed, and discoverability.
Customize with visual editing. Add components like maps, CTAs, FAQs, reviews, and announcements directly in the Pages in-platform experience.
Preview and optimize quickly before launch. Test across mobile and desktop. Use built-in SEO guidance to ensure performance.
Publish instantly. No waiting for dev queues or code pushes. Go live on your timeline in just a few clicks.
Track performance. Use built-in analytics or Scout to measure visibility, conversions, and engagement across locations. Then, tune up pages quickly and cleanly as you go.
Top use cases for Yext Pages by industry
Yext Pages for healthcare and medspas
Beat local competitors in AI search. Capture high-intent searches like "urgent care open now near me, takes BCBS" or "Botox specials in Miami" with local landing pages that build trust and drive bookings.
Yext Pages for retail and quick service restaurants (QSRs)
Promote products, menus, or seasonal deals with AI search and SEO-friendly structured pages that convert explicit and implicit "near me" searches into online orders and in-store purchases.
Yext Pages for hospitality
Deliver conversion pages for high-intent queries like "pet-friendly hotel in Nashville" and "4-5 star stays for Route 66 road trip, must have a fitness center." The more you know about how your customers search, the better you can tailor your web pages.
Yext Pages for financial services
Strengthen your local search presence and surface branch-specific offers like "home equity loans in Denver" and "CD interest rates right now." Then, capture traffic with FAQs, CTAs, and compliant disclosures.**
Launch conversion-optimized local pages — no developers needed
Marketers need to convert search interest into business outcomes. But marketing teams are blocked by slow, dev-dependent workflows and outdated CMS tools.
Yext Pages helps your brand spin up pages fast and capture high-intent traffic easily. Whether it's traffic from a paid search like "best real estate broker" or "Buy Birkenstocks," or high-intent organic searches, you can create structured, high-performance web pages quickly. Plus, they're AI-ready.
No dev tickets. No bottlenecks. Just local landing pages that drive revenue.