Spring '19
These features are available as part of Yext’s Spring ’19 Release. Unless otherwise noted, all features are available globally.
Yext customers can gain early access to these new features by visiting Account Settings, clicking Account Features in the left sidebar, and toggling the features on in their accounts.
- Entity Type Availability
- Knowledge Assistant User Registration Status
- New Menu Fields
- Approvals Updates
- New Geomodifier Field
- Changes to Required Fields
- Upload and Export Multiple Entity Types
- Adding International Entities
- Bulk User Upload Updates and API Availability
- Adding Facebook CTA to Entities and Locations API
- Listings: Entity Listings API and Webhook for Events
- Analytics API Updates
- Review Invitation Template Translation
- Facebook Recommendations in Review Notifications
- GoLocal and MeinungsMeister Review Response
- Zillow Added to Review Monitoring
- TripAdvisor Review Response Deep Links
Knowledge Manager
Entity Type Availability
PACKAGE: All
CHANNEL: All
As of the Spring ’19 Release, customers can now manage which entity types are enabled for their accounts without having to engage Yext CSMs or Operations team members. Customers will be able to enable any entity type Yext offers in the Account Settings Page under Content and Templates -> ‘Manage Entity Types’. For example, if a customer is currently only set up to have Location entities, but they want to create a vertical-specific entity like an ATM, they can go through the process of enabling that entity themselves. This allows customers to be more self-serve in their accounts and allows customers to store even more data in Yext without having to engage Yext support.
The ability to enable an entity does not change the customer’s product package, and customers who enable entities do not automatically get access to those industry-specific packages. For example, customers who enable restaurants do not automatically get access to Yext for Food, and will need to reach out to their account team to purchase Yext for Food if they want access to food-specific publishers.
This is available for all packages and channels, but will only be shown to specific levels of user permissions.
Knowledge Assistant User Registration Status
PACKAGE: All
CHANNEL: All
In order to give corporate users more visibility into which of their users have signed up for Knowledge Assistant, we have added a Knowledge Assistant User Registration column to the User Management table in Account Settings. Previously, invitations were sent through a bulk upload tool, but this update will make it easier for users to send invitations to — and monitor registration status of — a single person.
This feature allows users with access to the user management tab in Account Settings to easily see who has been invited to sign up for Knowledge Assistant and who has successfully registered. Invitations can be sent to users that have not been invited with one click. If a user has been invited within the last 30 days, they will not be eligible to receive another invitation until 30 days have passed. This feature will give corporate users greater visibility into Knowledge Assistant engagement, and is available for all packages and channels.
New Menu Fields
PACKAGE: Yext for Food add-on (incl. any accounts with the Menus tab)
CHANNEL: All
The Yext Knowledge Manager can now support two new attributes for menu items: Featured Menu Item and Allergens. At launch, these fields will be available to power elements within a customer’s page, so that customers can easily manage and dynamically update even more fields within their pages. For example, customers will be able to choose certain menu items to highlight as featured items, or display an allergens list for any menu items with the following allergens:
- Peanuts
- Wheat
- Sesame
- Tree Nuts
- Gluten
- Soy
- Dairy
- Eggs
- Fish
- Shellfish
Approvals Updates
PACKAGE: All
CHANNEL: Enterprise
As we allow customers to build very complex Custom Field Types, it can become difficult to identify which part of the field has changed and needs to be reviewed. That is why, in the Spring ’19 release, we’ve improved the process for reviewing approvals to give users more clarity into what has actually changed. In this new release, subfields that have changed and need to be approved will now be highlighted within the approval screen, allowing you to quickly identify what content requires your attention. Additions to the field will be highlighted in green, and removals will be highlighted in red.
This feature improves speed and efficiency when reviewing suggested edits.
New Geomodifier Field
PACKAGE: All
CHANNEL: All
We are excited to announce that Yext is launching a built-in geomodifier field, so that customers no longer need to use a custom field for this purpose. For example, for Macy’s Herald Square, you can now enter “Herald Square” into the Geomodifier field, which is located under the Business Details section of Knowledge Manager.
Yext will dynamically push this field to customer pages with this field configured, as well as to any publishers that accept this field.
Changes to Required Fields
PACKAGE: All
CHANNEL: All
To make it easier for customers to add data into the Yext platform, we’ve reduced the number of fields required for each entity added to Yext. Depending on the entity type, different categories have been removed, and these can be referenced in the table below.
| Type | Required Fields | No Longer Required |
|---|---|---|
| Location |
|
|
| ATM |
|
|
| Restaurant |
|
|
| Healthcare Professional |
|
|
| Healthcare Facility |
|
|
| Event |
|
|
Upload and Export Multiple Entity Types
PACKAGE: All
CHANNEL: All
You can now upload or export multiple entity types at once when using the Entity Upload or Entity Export tool. When uploading, if your account has multiple entity types enabled, simply add an “Entity Type” column to your Excel or CSV file. When exporting, check off any entity types that you would like to include in your export file.
Platform & APIs
Adding International Entities
PACKAGE: All
CHANNEL: Enterprise
Enterprise customers can now self-serve to add Entities in all countries that Yext supports (their ability to self-serve is no longer limited to their account’s country). This functionality will be turned on for all Enterprise customers on March 26.
Bulk User Upload Updates and API Availability
PACKAGE: All
CHANNEL: All
As of the Spring ’19 Release, customers that are bulk uploading users can now set each user’s Display Language and Email Language during the bulk upload process. The Display Language Code will set the language that users see when they log in to the platform, and Email Language Code will set the language used to email users prior to them logging into Yext. This way, users will have the ability to receive emails and interact with the platform in a language that is different from the account language. If this field is not provided, the account language will be used for both fields. Additionally, this field can also be set through the Users Endpoint in the Yext Knowledge API.
Adding Facebook CTA to Entities and Locations API
PACKAGE: Starter and above
CHANNEL: All
The ability to edit the Facebook CTA field is now available in the Yext Entities and Locations APIs. This allows customers to create, read, update and delete the content in this field without using the Yext Knowledge Manager UI.
Listings: Entity Listings API and Webhook for Events
PACKAGE: Event Listings
CHANNEL: Enterprise (until events is launched in Partner)
Knowledge API
With this release, we’re introducing the ability to fetch event publishers, fetch event listings, and delete event listings via the Entity Listings endpoints. API users may now use the following endpoints:
- Publishers: List (for location and event publishers)
- Entity Listings: List
- Entity Listings: Delete
NOTE: While the new endpoints are named “Entity Listings”, they currently only support event listings.
Webhook
Additional enhancements include the ability for API users to receive listing updates about event listings using the Entity Listings: Webhook. This endpoint sends an updated Entity Listing object to your server.
NOTE: This endpoint currently only supports Event Listings.
Analytics API Updates
PACKAGE: Starter and above
CHANNEL: All
With new API updates you have even more flexibility and visibility into viewing your reviews and competitors’ data the way that you want to see it!
The following metrics and dimensions are now available via the API:
- Review Response Rate (metric)
- Review Response Time (metric)
- Review Response Count (metric)
- Cumulative Rating (metric)
- Competitor (dimension)
Pages
Enhancements to Pages
PACKAGE: Add-On to any package
CHANNEL: Direct customers
Yext customers can now design and publish landing pages for any entity -- Locations, Events, and People -- all from within the Yext platform. These pages complement your existing website by providing customers and intelligent services with the specific, actionable details they need to answer questions about your brand.
- “Does this bank branch have an ATM that accepts deposits?”
- “Who are the dentists and hygienists at this clinic location?”
- “Can I order online for this location of a restaurant?”
Yext Pages are optimized for search with fast load times, responsiveness for any device, and deep schema attributes. Most importantly, they ensure data is kept in sync with the Knowledge Network - boosting listings impressions and online discoverability.
Build and Maintain Landing Pages
Customers can login to the platform to build Location Pages and Locators; Event Pages and Calendars; People Pages and Finders -- every entity you store in Yext can be published as a search optimized page.
Create landing page templates in the Page Builder with a drag-and-drop interface and a set of pre-built modules --such as photos, hours, maps, directions and call-to-action buttons-- that pull data directly from the Knowledge Manager. The Page Builder will also allow you to design your templates to match the look-and-feel of the rest of your website.
Page Publishing
To publish pages, Yext allows customers to choose their own subdomain from within the UI, requiring minimal involvement from IT. Customers can even map different subdomains to different Pages templates to ensure that the right pages point to the right sections of their website (e.g: events.brand.com; locations.brand.com, or agents.brand.com)
Once a subdomain has been configured and templates are created, every time a new entity is created in the Knowledge Manager it is able to be published to their website in just a few clicks. Publishing is as easy as adding the Pages Feature Pack to your entity. The page is then published to the subdomain specified for that template and added to your locator page. Any updates in the Knowledge Manager seamlessly and instantly flow to your pages after publishing with no additional effort.
Once your Pages are live, you can track and report on key performance metrics from within Yext Analytics. Build reports and dashboards to see search impressions, page views, customer actions and more. Combine these with rest of Yext Analytics to get a richer view into how customers are finding you and what actions they’re taking.
Customers that require additional customization can engage our Professional Services team to to build fully customized page experiences.
Knowledge Tags Updates
PACKAGE: Add-on to any package
CHANNEL: ALL
We continue to update Knowledge Tags to improve the customer experience and provide additional fields and schema.org markup.
- Yext has updated embed tags to now include Holiday Hours and GMB Attributes. Customers can now use embed tags to easily display these on their locations.
- Yext has added Service Area Schema to support service area businesses with schema.org compliant markup to make it easier to find their service areas within intelligent search.
Listings
Google Q&A
PACKAGE: Ultimate or Google Q&A Add-on
CHANNEL: All
This release, we’re excited to give you an additional way to engage with high-intent consumers, directly from your Yext dashboard. Now, you can monitor and answer questions that consumers ask you about your business, across your locations on Google. You can even sync pre-answered FAQs to pre-empt their most burning questions and help further them along the path to getting directions, making phone call, clicking through to your website, and more.
Google Q&A - Monitor
Gone are the days where you needed to visit each of your location’s Knowledge Cards on Google to answer the questions consumers are asking about your business. Similar to our Review Monitoring feature, you can now view and manage the existing questions consumers are asking about your business across your Google listings. Nested under the Listings tab, you can see a comprehensive view of all the questions consumers have asked, as well as the specific location each question is associated with.
Google Q&A - Answer
In addition to being able to view all of the questions consumers are asking about your business across your locations, we want to make it as easy as possible to answer them too — after all, you’re the authority on your business. Also under the Listings tab, you can now answer the incoming questions about your business from users on Google. Provide consumers with the right answers to their questions so they have the details they need to decide if your business is right for them.
NOTE: Q&A Monitor and Answer are also available via Knowledge Assistant!
Google FAQ - Sync
For any business, time is money. That’s why in addition to Q&A Monitor and Answer, we’re introducing the ability to sync questions and answers you anticipate consumers asking about your business. These questions and answers will act as an FAQ that you can easily maintain across your locations on Google, directly from Yext, so you can refocus your energy on doing what you do best.
Specify Mailer Contact Name when Verifying Your GMB Listing
PACKAGE: Starter and above
CHANNEL: All
Starting today, users can now specify the contact name that will appear on the mailer when verifying their location on Google via postcard through Yext. The default contact name that appears is the name on the Yext account that is requesting verification.
Knowledge Network Updates
PACKAGE: Noted below
CHANNEL: Noted below
We’re proud to continue expanding the Knowledge Network (formerly the PowerListings® Network) with new integrations that drive breadth, speed, and accuracy for our customers’ brands in search today.
On March 26, we’re introducing brand-new connections with data partners that will help you reach a new set of consumers — Chinese tourists — as they search for local businesses during their international travel. According to the United Nations, China is ranked first worldwide in overseas travel spending, attributed to its growing population with more disposable income and affinity towards travel. In 2016, Chinese tourists spent more than $261 billion on overseas travel in 2016 and 2017, outbound travel from China increased to 130.5M trips overseas (a 7% increase from the previous year).
However, Chinese tourists are subject to the “Great Firewall”, which blocks non-Chinese sites like Google and Facebook, even when they travel abroad. As a result, Chinese tourists get their directions from Baidu Map, plan trips using Mafengwo, and tag their favorite locations on Weibo. In fact, a survey by Coresight Research indicates that 72% of Chinese tourists use online resources to plan their trips and 98% rely on their mobile phones while abroad to keep in touch and do research on the go.
Chinese digital services provide a wide array of touchpoints along the traveler’s journey — from the inspiration to plan a trip, through research, point of departure, in-flight, point of arrival, and destination.
Yext’s new Chinese data partners — supporting locations outside China — are:
- Baidu Map (Overseas) (百度地图(海外))
- Fliggy (飞猪)
- CK Map (稀客地图)
- PIRT (梦想旅行)
These data partners prefer information (Name + Geo-modifier and Description) in Simplified Chinese; however, they do accept local language content. Many publishers also display multi language format, showing both languages. It is a best practice to provide Simplified Chinese language content to these data partners. If you’d like to translate your content, you can take advantage of the Smartling app in our App Directory.
Current Yext customers will see these new Chinese data partners in their accounts on March 26.
Bing Service Areas
Bing now supports service areas for professional and services businesses in the United States and the United Kingdom only. Using the existing service area business field on your locations, you may specify up to 20 regions, towns, or cities where you deliver goods and services to your customers at their location.
Please note that postal code and postal code prefixes are not supported as service areas on Bing at this time.
Other changes to our network in the Spring ’19 Release include the publishers below. Unless otherwise noted, these publishers are available to all Yext customer locations in supported countries with a subscription to the Yext Starter Package. No pre-existing relationship is required to take advantage of these integrations.
Global
- Yandex: As of February 26, 2019, Yandex is rejoining the Yext Knowledge Network.
- Yandex is a Russian directory helping consumers and businesses better navigate the online and offline world since 1997. Its machine learning technology, MatrixNet, helps provide its users with the best search results possible, so they can have the best experience possible — from dining, to literature, to music, to directions, to flights, and much more.
- Please note that Yandex does not support locations in Russia (RU).
- Supports locations in AD, AE, AM, AR, AS, AT, AU, AW, AX, AZ, BB, BD, BE, BH, BM, BN, BO, BR, BS, BT, BY, CA, CH, CI, CL, CN, CO, CR, CY, CZ, DE, DJ, DK, DO, DZ, EC, EE, EG, ES, ET, FI, FM, FR, GA, GB, GE, GF, GG, GI, GN, GR, GT, GU, HK, HN, HR, HT, HU, ID, IE, IL, IM, IN, IQ, IT, JM, JO, JP, KE, KH, KR, KW, KY, KZ, LB, LI, LK, LT, LU, LV, LY, MA, MC, ME, MH, MK, MN, MO, MP, MT, MU, MV, MX, MY, NC, NG, NI, NL, NO, NZ, OM, PA, PE, PH, PL, PR, PS, PT, PW, PY, QA, RE, RO, RS, SA, SC, SE, SG, SI, SK, SM, SV, SX, TC, TH, TJ, TN, TR, TW, UA, UG, US, UY, VC, VE, VG, VI, VN, WS, ZA, ZM.
- Bing:
- Listings for locations in the following additional countries are now supported: AE, AR, AW, BB, BD, BE, BH, BM, BN, BS, CL, CO, CR, CY, CZ, DK, DO, EE, EG, FI, GR, HU, ID, IE, IL, JO, KH, KR, KW, KZ, LB, LK, LT, LU, LV, MA, MN, MO, MP, MY, NG, NL, NO, NZ, PA, PE, PH, PL, PT, PW, QA, RO, RU, SA, SE, SG, SI, SK, SV, TH, TR, UA, UY, VE, VN, ZA.
- Instagram: On December 11, 2018, Instagram deprecated API endpoints that power Yext’s Instagram User Photos. This change is just one of many changes Instagram is making to their developer APIs, detailed in this official blog post. No developers, including Yext, will be able to continue taking advantage of this feature. As a result, Yext can no longer pull new photos into the platform that consumers post from customer locations on Instagram.
United States
- Cured.com: On February 26, 2018, Cured.com is joining the Yext Knowledge Network in the US. Cured.com is a directory site that provides searching patients with health, fitness, nutrition, and provider information. Cured.com supports both facilities and provider listings, as well as features including Duplicate Suppression and Featured Message.
- Cured.com is available to all Yext customers with a subscription to the Yext for Healthcare Add-On. No pre-existing relationship is required to take advantage of this integration.
- Local.com’s integration with Yext is now an API integration.
- YP.com: As of December 11, 2018, We are excited to announce that YP.com now supports locations managed by Yext Partners.
- Topix: Starting February 26, 2018, Topix is no longer part of the Yext Knowledge Network in the United States.
Austria
- Oeffnungszeitenbuch.de: In March, Oeffnungszeitenbuch.de is joining the Yext Knowledge Network, supporting locations in Austria, Germany, and Switzerland. Oeffnungszeitenbuch.de is a directory that allows users to find opening hours quickly and easily.
Denmark
- Krak: As of February 26, 2018, Krak is joining the Yext Knowledge Network, supporting locations in Denmark. Krak is the largest Danish directory, powering over 60 million searches for Danish companies annually. Krak supports rich digital knowledge like hours of operation, holiday hours, photos, videos, and more.
France
- Horairesdouverture24.fr: In March, Horairesdouverture24.fr is joining the Yext Knowledge Network, supporting locations in France. Horairesdouverture24.fr is a French directory that allows users to find opening hours quickly and easily.
- Justacoté: As of February 26, 2018, Justacote is joining the Yext Knowledge Network, supporting locations in France. Justacote is a business directory that helps connect searching consumers with local businesses in their city or neighborhood. Businesses that manage their listings on Justacote can add rich content like holiday hours, photos, videos, and promotions to instantly optimize their online presence.
- La Poste L’Annuaire: In March, La Poste L’Annuaire is joining the Yext Knowledge Network, supporting locations in France. La Poste L’Annuaire is a France’s national postal service, helping French citizens ship get their mail to the right destination every single day.
- Wemap: As of February 26, 2018, Wemap is joining the Yext Knowledge Network, supporting locations in France. Wemap’s smart maps help local businesses provide smart, rich, and superior experiences to searching consumers. Wemap supports rich content and features, including Featured Message.
Germany
- Oeffnungszeitenbuch.de: In March, Oeffnungszeitenbuch.de is joining the Yext Knowledge Network, supporting locations in Austria, Germany, and Switzerland. Oeffnungszeitenbuch.de is a directory that allows users to find opening hours quickly and easily.
Italy
- Oraridiapertura24.it: In March, Oraridiapertura24.it is joining the Yext Knowledge Network, supporting locations in Italy. Oraridiapertura24.it is an Italian directory that allows users to find opening hours quickly and easily.
The Netherlands
- Buurtlink: As of February 26, 2018, Buurtlink is no longer part of the Yext Knowledge Network in The Netherlands.
Norway
- Gulesider: As of February 26, 2018, Gulesider is joining the Yext Knowledge Network, supporting locations in Norway. Gulesider is Norway’s exclusive yellow pages directory, visited by over 1.5 million users per week. Gulesider supports rich digital knowledge like hours of operation, holiday hours, photos, videos, and more.
Spain
- Horariodeapertura24.es: In March, Horariodeapertura24.es is joining the Yext Knowledge Network, supporting locations in Spain. Horariodeapertura24.es is a Spanish directory that allows users to find opening hours quickly and easily.
Sweden
- Eniro: As of February 26, 2018, Eniro is joining the Yext Knowledge Network, supporting locations in Sweden. Eniro is Sweden’s digital version of the yellow pages, helping consumers find the right information about the business they’re looking for. Businesses who manage their listings on Eniro can power rich information, like holiday hours, photos, videos, promotions, and more, to attract more consumers.
Switzerland
- Oeffnungszeitenbuch.de: In March, Oeffnungszeitenbuch.de is joining the Yext Knowledge Network, supporting locations in Austria, Germany, and Switzerland. Oeffnungszeitenbuch.de is a directory that allows users to find opening hours quickly and easily.
Reviews
The Spring ’19 Release includes additional Reviews functionality across generation, response, and new publishers, to get even more insight into your client experience.
Review Invitation Template Translation
PACKAGE: Ultimate
CHANNEL: All
Now it is easier than ever to reach your customers in their preferred language. Out-of-the-box translation will now be available for our default review invitation templates (Simple & Clean, Cartographer, and Showcase Photos), in the following languages:
- German
- French
- Spanish
- Italian
- Dutch
- Japanese
Simply specify a language when creating invitations in the Yext UI or API, and we will send a translated version of the chosen default template.
Note: This only applies to default invitation templates.
Facebook Recommendations in Review Notifications
PACKAGE: Ultimate
CHANNEL: All
We’ve added the ability to filter your Facebook “positive” or “negative” recommendations alongside your reviews on all publishers across the Knowledge Network.
- Review notification filters including 5-star reviews (such as filtering to reviews that are > 3 Stars) will also include "Recommended" Facebook reviews.
- Review notification filters including 1-star reviews (such as filtering to reviews that are < 3 Stars) will also include "Not Recommended" Facebook reviews.
This feature can be combined with other notification filters (e.g. if you filter to only reviews that are 4 or 5 stars and sites is filtered to Google, you will not see Facebook recommendations).
GoLocal and MeinungsMeister Review Response
PACKAGE: Ultimate
CHANNEL: All
With the Spring ’19 Release, we are announcing two new data partners that support review response: GoLocal and MeinungsMeister. Supporting locations in Germany, you can now engage more customers than ever and build a great customer experience, from within the Yext platform.
Note: Review response on GoLocal and MeinungsMeister is only available for locations in Germany.
Zillow Added to Review Monitoring
PACKAGE: Professional
CHANNEL: All
Zillow has joined the network of data partners that support Review Monitoring! Yext’s integration with Zillow, the leading marketplace for real estate, enables you to pull all your reviews, from every location, into a single dashboard so you can see what your mortgage customers have to say and stay informed at scale.
Notes:
- Review monitoring on Zillow is only available for mortgage lenders (professionals) in the US.
- Zillow reviews are not exportable
- Zillow reviews are not available in the API
- Zillow reviews are not included in Sentiment Analysis
- Zillow reviews are not included in Analytics
TripAdvisor Review Response Deep Links
PACKAGE: Ultimate
CHANNEL: All
Clicking on the publisher link to TripAdvisor reviews will now take the user directly to the review response entry window for that specific review on their TripAdvisor listing. This will allow you to quickly engage customer reviews and build a greater customer experience.
Analytics
In the Spring ’19 Release, we have enhanced our analytics offering by upgrading our dashboard sharing functionality, adding a dimension to Google Queries to provide more visibility into how your brand is found online, and building additional API functionality and flexibility.
Dashboard Sharing Enhancements
PACKAGE: Starter and above
CHANNEL: All
New updates to the Analytics dashboards make it even easier to share and understand your digital presence metrics. Now, in addition to personal dashboards (that only you can see), and account level dashboards (that everyone can see), you have the ability to share custom dashboards with select users or user roles. Users with appropriate permissions can simply click on the drop down modal next to the dashboard’s name to update the share settings for any dashboard.
We’ve also updated our dashboard sections and user permissions to make it easier to manage and understand who has access to which dashboards. This includes the ability to make certain users “view only,” so that they can see the metrics that are relevant to them without the ability to edit the dashboard.
Note: All current Standard dashboards have been moved into “Account” level dashboards.
Google Branded (Chain) Queries Added to Platform
PACKAGE: Starter and above
CHANNEL: All
Google had previously categorized their queries metric as Direct or Discovery. For additional visibility and clarity, Google has broken out their queries metric into Direct, Discovery, and now Branded. This metric will now have the new “Branded” dimension available within the Yext platform so that you get even more data about how consumers find your brand on Google.
- Direct - A search that showcases your brand in the Knowledge Card.
- Ex. “Mike’s Pizza 90 Park Ave.”
- Discovery - An unbranded search that showcases your brand in the local map pack along with other competitors.
- Ex. “Pizza near me”
- Branded - A branded search that showcases your brand multiple times in the local map pack.
- Ex. “Mike’s Pizza near me”
App Directory
PACKAGE: The App Directory is available in all Yext packages (Base, Starter, Professional, Ultimate); some apps however may be leveraged only in conjunction with higher packages. International app availability depends on the app’s ability to support customers in your market.
CHANNEL: All
We continue to partner with some of the biggest enterprise platforms to bring you new ways to transfer your digital knowledge to and from Yext. Connect Yext with these systems to maximize efficiency, maintain accuracy across platforms, and become a more intelligent enterprise.
New apps in the Spring ’19 Release include:
- BookingBug: Sync locations stored in Knowledge Manager with BookingBug for quick and easy onboarding and maintenance in the BookingBug platform.
- NinjaCat: Send Yext analytics such as clicks-to-call, recent reviews, and location searches to NinjaCat to enhance reports created in the NinjaCat platform.
Important enhancements in the Spring ’19 Release include:
- Tableau: Yext users can now do more with Facebook and Google in Tableau including:
- Track Facebook Page Views and CTA Clicks.
- See Google search queries and their metrics split into three types: Direct, Discovery, and, now, Branded. Google customer actions are now broken out into Get Directions, Phone Calls, and Website Clicks.
- Custom Yext fields are now supported in Tableau so that users can classify their data in the ways that work for them.