Summer '20 Release Notes

In This Release

Summer '20

These features are available as part of Yext’s Summer ’20 Release. Unless otherwise noted, all features are available globally.

Yext customers can gain early access to these new features by visiting Account Settings, clicking Account Features in the left sidebar, and toggling the features on in their accounts. 

If a customer does not turn these features on during the early access period, all features to which they have access (depending on their package) will appear in their account upon Summer ’20 General Availability in July 2020.

 

Knowledge Graph

Answers

Pages

Listings

Reviews

Analytics

App Directory

Platform

 

 

Knowledge Graph

New Hotel Room Entity Type

PACKAGE: All
CHANNEL: All

Hospitality brands can now store and structure more details about their hotel rooms in the Knowledge Graph with the new ‘Hotel Room’ entity type.

With this new entity type, the Knowledge Graph supports fields about the room type, amenities, and category. These Hotel Room details include information about the room layout, kitchen amenities, sleeping options, accessibility, and more. Customers with Yext Listings can sync the data stored in this entity type to Google.

The field named "Available Room Types" has also been added to the Hotel type that will let customers specify which room types are available at which hotels.

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New Organization Entity Type

PACKAGE: All
CHANNEL: All

With the new Organization Entity Type added to the Knowledge Graph, you can better structure information about your business. This Entity type includes fields for details like your logo, business description, contact information, or social media handles.

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New Fields Added to Knowledge Graph

PACKAGE: All, except Facebook About which requires Facebook Listings
CHANNEL: All

Neighborhood field: In this release, you can use the new “Neighborhood” field for your entities. This offers additional detail beyond the formal address alone to indicate local neighborhood locations in the Knowledge Graph. This is available for Location, Restaurant, Hotel, ATM, Healthcare Professional, and Healthcare Facility entities.

Black-Owned Business field: You are now able to indicate Black-Owned Businesses in the Knowledge Graph. This new field is available on Location, Restaurant, Hotel, and Healthcare Facility entities. 

Facebook About field: With this new field, you can use the Knowledge Graph to send a shorter business description to Facebook. This allows users to sync an additional field to their Facebook listing and comply with any specific Facebook limitations.

Revamped Job Location Field

PACKAGE: All
CHANNEL: All

The Location Field has been enhanced on the Job entity type with features to help users easily input information and display greater detail on job descriptions. Job descriptions can now highlight any location data from a full address, partial address (like a city name only), or even a custom location like “Seattle Headquarters”.

Adding new and detailed location data is simple. The new Job Location Field supports locations from either Existing Locations or External Locations, and it allows roles to specify “Remote”, if applicable.

How to Get Started:

Users can populate job recs with an Existing Location that already is stored in the Knowledge Graph. Use the “Existing Location” field to search and select the relevant entity to link to the job.

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Users may also populate a job entity’s location with data that is not yet in the Knowledge Graph. Use the Integrated Location Search Bar to easily add complete or partial address data for locations that are not yet in your Knowledge Graph. When adding this new location data, choose “External Location”. An autocomplete search bar will appear to help you add data from any location. As you begin to input the address, autocompleted addresses are dynamically suggested. If users don’t want a suggested full address, they can also input any free-form text in the field.

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Use pre-built “Work Remote” field to add detail to Job Recs:

The final improvement to the Location Field for Job Entities is the addition of a “Work Remote” field. Users can easily select if Jobs are remote or not with a drop-down menu.

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New CTA Field Type

PACKAGE: All
CHANNEL: All

CTA Field Types are an exciting addition to the Knowledge Graph with this release. This new field type is a time saver for users and drives engagement from customers.

In the past, building a CTA was manual and repetitive. Previously, users would have to create a custom field type, and then a custom field with the new type. 

Now, we've added a new CTA Field Type that allows you to create and set a CTA without relying on custom fields. This new field reduces manual and repetitive work in the Knowledge Graph. Furthermore, this CTA field will improve data standardization across our users’ endpoints. The new CTA field supports multiple types of actions from the customer. Users can select any CTA link type in the field dropdown menu including “Email”, “Phone”, or “URL” depending on the customer behavior they aim to drive. The data across these link types are validated. To add flexibility, the “Other” link option allows various use cases like relative links which don’t follow standard URL syntax.

The CTA Field Type is supported in Page Builder and Answers to drive conversion on your website for actions like, “Call Now”, “Get Directions”, “Click Here”, and more. 

Create a CTA

Creating a CTA with the new field is simple. Visit Account Settings, click Custom Fields in the sidebar, and click the +Add Field button. Enter a name for the field, then select “Call To Action” type from the field specification dropdown.

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Check off “Make it a list” and select localization behavior. Finally, click “Save Field” or “Save and Add Another”.

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Rich Text Available for FAQ Answers

PACKAGE: All
CHANNEL: All

Rich Text Formatting allows you to add Bold, Italic, Underline, Hyperlink, and bulleted or numbered lists in the Knowledge Graph. This update changes the FAQ Answers field to Rich Text from plain text. 

You can add these Rich Text FAQ Answers to entities you store in the Knowledge Graph, for use on your Pages or Answers experiences, as well as any other experiences you're powering with Yext. For more information on Rich Text Formatting, please explore our Spring '20 Release Notes.

This update to the FAQ Answers field helps you deliver answers and information as effectively as possible.

Rich Text Formatting Types:

By default, the FAQ Answers field can now accept and display the following rich text elements:

  • Bold
  • Italics
  • Underline
  • Hyperlink
  • Bulleted List
  • Numbered List

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Added Capability to Support Photos in Advanced Filters

PACKAGE: All
CHANNEL: All

Users can now search for photos in the Knowledge Graph using Advanced Filters. Any subfield text is searchable from photo details to the URL. For example, if a group of photos have similar captions or titles, users can now filter for those images using keyword search to easily find and organize them in the Knowledge Graph. This improvement will be live with GA to help save you time as you update and organize images across the Knowledge Graph.

Answers

Query Rules

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

In certain situations, a business may want to apply specific logic to adjust the search results for Answers. While Answers automatically returns results based on relevance, hardcoding certain business rules in certain scenarios can be beneficial. Query Rules bring a new “if this, then that” framework that lets users configure rules to augment the search algorithm. This allows you to detect and address user intent, as well as merchandise and promote search results behavior depending on the search term.

Query Rules are made up of criteria and a set of actions.

Criteria: What criteria need to be met in order to trigger the Query Rule. If all the criteria are met, then the actions will be performed. Each rule has a criteria that needs to be met. Every property on the criteria is optional. Criteria include:

  • Search Term (contains, starts with, ends with, regular expressions)
  • Page URL
  • Referrer Page (contains, starts with, ends with, regular expressions)
  • Type of Search (Universal or Vertical)
  • Context (arbitrary data passed into the search)

Action: What happens if the criteria are met. This is the action that will specify how the algorithm adjusts the search results. Multiple actions can apply for a single rule. These are applied in order. Actions include: 

  • Add Filter
  • Return Pinned Results
  • Return No Results
  • Boost Vertical

Users can also include context as part of the criteria to trigger a rule and adjust the search results. Context is optional, and is arbitrary data based on what is known about the user. Context includes:

  • User attributes
  • User role
  • User segment
  • Any other data to be used to adjust query rules 

Overall, the development of Query Rules furthers our commitment to continuous innovation with Yext Answers, allowing you to further enhance your site search experience and meet customers' needs at peak moments of intent. At its core, Query Rules is all about personalization — tailoring search results to each and every consumer based on his/her previous online behavior. 

Examples of specific query rules in action include:

  • To prevent cancellations, a telecom company specifies that, if the user searches for “cancel my account,” the algorithm first returns a set of results that highlights how a customer can downgrade or pause his/her subscription, before displaying FAQ around how to cancel an account.
  • A financial services firm seeks to boost loan officers in their search results, if the user is in a high-value segment.
  • A retailer specifies that, if a new user is searching on the site, the results returned display “Products” at the top of the page.
  • A real estate group wants to roll out a series of Answers experiences across hundreds of microsites, where each microsite returns results for only entities related to a specific property.
  • A bank restricts the results depending on the role of the logged-in user.
  • To reduce strain on their call center, an insurance firm boosts the results for “Live Chat” if a customer searches for “call customer support.”

Search Log Screen

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

The Search Log Screen brings even more visibility and transparency into exactly what users see when they search. Users can now view a historical search run on an Answers Experience, along with a recreation of the results and the factors that led to those results being returned.

With this feature, users can investigate problematic searches, which typically come in the form of incorrect results being returned and/or an incorrect ordering for the results that are returned.

For example, if a consumer searched for “what hotels in Chicago are pet friendly?” at 6:15 PM on March 29, 2020, you can go back and see what results were returned for that specific search and in what order.

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Search Term Screen

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

With the Search Term Screen, users can view the current results returned for a specific search term, along with the activity that this search term has seen, such as the click-through rate (CTR) and the number of searches in the last 30 days. Users can also set notes and statuses, such as “clear,” “need review,” or “looks good” for any given search term and its associated results. 

Unlike the Search Log Screen — which includes all the information about a specific search conducted by a specific user in the past — the Search Term Screen is what would currently be returned if a user searched for a specific term. 

The Search Term Screen is also where users can rate entity relevance for Benchmarking (see below). 

Below is a visualization of the Search Term Screen for the query “what hotels in Chicago are pet friendly?”.

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Benchmarking

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

Benchmarking is a new Answers feature that allows users to take a more active role in ensuring search quality. Benchmarking is a tool on the Search Term Detail screen that allows users to evaluate the relevance of results returned for a given search term, which they can use to test and monitor the quality of their Answers Experience.

Users can rate entities as any of the following:

  • Answer: Does this entity answer the customer’s question?
  • Relevant: Is this entity relevant to the customer’s question?
  • Not Relevant: Is this entity irrelevant to the customer’s question?

Along with Version Comparison (another feature in the Summer ’20 Release), users can use Benchmarking to evaluate both the changes they made to their Knowledge Graph and search configuration, as well as the natural changes of the Answers search algorithm over time.

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Version Comparison

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

With Version Comparison, users can evaluate how the changes they make to their search configuration impact the search results returned to their customers for different search terms. 

Version Comparison supports aggregate quality metrics, called Answer@1, Precision@1, and Precision@3, that help you understand if you’re returning the most relevant entities at the top of your results.

Overall, these quality metrics provide a detailed view of how each individual search term that was compared has been affected — i.e., whether quality improved, regressed, or stayed the same. In doing so, users can more easily understand the impact of configuration changes on search results.

The screenshot below is an example of Search Term level view for two configuration versions that were compared on the same experience.

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Run Search on Experience

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

With Run Search on Experience, users can initiate a search from the Yext dashboard that links out to a live Production (or Staging) Answers Experience, so that they can then evaluate the results on the live site itself. 

This allows users to not only see the results that the algorithm would return — which is available on the Search Term Detail screen — but also any front-end components specific to their site that consumers would see.

Answers Insights Added to Report Builder

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

With Report Builder, users can now create their own reports on all of the data captured by their Answers Experience, including:

  • Clicks
  • Click Through Rate (CTR)
  • Searches
  • Searches with Knowledge Graph Results
  • Sessions

This data can then be sliced by various dimensions such as:

  • Search Term
  • Time
  • Clicked Entity

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Searchable Facets

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

Answers facets are now optionally searchable within the CX to enable easier search refinements for fields with a higher option count. In addition, selected facets are always displayed first, rather than being buried in a long list. The search is typo tolerant.

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Filter by Distance

PACKAGE: Answers
CHANNEL: All channels where Answers is sold

One of the key differentiators of Yext Answers is how it leverages location information. With this release, we now offer users the ability to filter location-based search results by radius on vertical search. For example, consumers can run searches that involve finding a doctor or financial adviser within 10 miles. The radii are configurable by the admin. Filter by Distance furthers our commitment to continuously refine our location information.

Pages

Job Details Module and Default Module for Job Templates

PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext

Now you can improve your recruitment efforts using Yext Pages. 

With new Jobs enhancements for Page Builder, you can make critical information about available jobs at your organization more present in third-party search results. You will be able to increase the number of interested job seekers, give candidates relevant information, and increase application conversions. With these new enhancements, you can quickly add information about job listings directly to your pages using a few different approaches. And, like all built-in entity types, Schema.org markup will automatically be included on Pages that promote jobs. 

If you only want job details to be part of a page, you can simply add a Job Details Module to your page. This module will include information about the job’s hiring organization, employment type, date posted, and any other relevant details you want to add. This new module is available because we’ve added Location fields to the Job entity type in the Knowledge Graph in order to improve the quality of location information for your open roles. (You can learn more about the fields in the Knowledge Graph that power this new module in the Knowledge Graph section of these Release Notes.) Here’s what this module looks like:

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Or, you may want to create pages for each of your Jobs. You can leverage the new Job Template to quickly spin up pages and easily pull in relevant details directly from the Knowledge Graph:

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Page Builder

Support for Call to Action Field Type

PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext

We are making it easier than ever to create Calls to Action for your pages so that your customers convert easily. Now you will be able to pull specific Calls to Action directly from the Knowledge Graph to power buttons and links across your pages. These CTAs include actions for phone, email and URL links. (You can learn more about the new CTA Field Type in the Knowledge Graph section of these Release Notes.)  

Create Static Pages in Page Builder

PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext

We are making Page Builder more usable with every release. You can now easily create one-off pages without having to create a new template. You can create pages that showcase built-in entity types like ATMs, events, FAQs, healthcare professionals, jobs and locations, custom entity types, or no entity type at all. Here’s what creating a static page looks like now: 

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Ability to List Disconnected Entities in List Module

PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext

We’re making it easier to create pages by allowing you to include disconnected entities when you’re building a list. Previously, you could only use a list field as a source for List Modules. But now you can build a list using whatever entities you like — for instance, if you want to create a list of FAQs, you’ll be able to pull information from different parts of your Knowledge Graph and build your FAQs more easily. 

Plus, you can easily create lists directly from a Saved Filter — the list will populate with all the entities that match the criteria specified by the Saved Filter. And, as the specifications of a Saved Filter change, the items in the list module will update automatically so the content is always up to date on your pages.

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Modules

Use Middot for Open Now Strings

PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext

For a cleaner and more consistent end-consumer experience, we are modifying a detail of our Core Locations Details module to be consistent with Google’s design. Here is what the update looks like in Yext Pages:

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This update is consistent with Google’s design in its Knowledge Cards:

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Three Column List Module Updates

PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext

We’ve made improvements to the Three Column List module so that you have a better experience when building your pages. Additionally, we’ve improved the user experience when viewing pages with this module on different devices by updating our code to reflect proper responsive behavior and appropriate styling. Lastly, we’re providing additional subparameters to the cards so that you can display additional field types like addresses, phone numbers, email addresses, and text lists.

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Widgets

Deprecating "Sent to my webmaster" email

PACKAGE: Any Yext package that includes Widgets
CHANNEL: All

In order to continue delivering a highly secure platform, we have deprecated the “Send to my webmaster” workflow from our Widgets dashboard. Yext will no longer support sending emails directly from within the platform.

Now, simply select the “Embed Code” option and copy the script into your email client of choice. 

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Listings

COVID-19 Update Google Local Post Type

PACKAGE: Professional and above, Starter only for Enterprise businesses, or Listings
CHANNEL: All

To support posts on Google, Yext now has access to a new post type called COVID-19 Related Post designed for announcements related to COVID-19. Selecting COVID-19 Related Post as the post type will display posts more prominently on your Google listing. 

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Existing restrictions on Google Local Posts still apply – Google does not allow local posts for Hotels or locations in China. Posts will also only be supported temporarily, as Google reserves the right to disable Google Local Posting for chain businesses at any time after the COVID-19 period. 

Initial Match Listings View

PACKAGE: Starter and above, or Listings
CHANNEL: Enterprise only

When customers add new entities in Yext, some publishers require additional steps before Yext can begin syncing their listing data. For example, Google My Business requires the correct linked account and location group is assigned to the entity. And for Yelp, if Yext has not been given permission to create new Yelp listings on your behalf, it requires confirming the listing to sync data to.

With this update, Enterprise customers can easily launch listings for new entities added in Yext without going through Yext Support. Customers will be able to directly complete the above requirements directly in the Listings tab of the platform.

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Duplicate Suppression Updates

PACKAGE: Managed Duplicate Suppression, Duplicate Suppression add-on, or Listings
CHANNEL: All

Google Duplicate Suppression scanning for all Enterprise businesses

Customers without the Duplicate Suppression managed service on new Listings packages will have access to duplicate suppression on Google. Yext will automatically scan for duplicate listings on Google and all other publishers on a quarterly basis, allowing customers to mark listings for suppression directly in the Yext platform.

To take advantage of this, customers will have to turn on Duplicate Suppression in Yext. Customers that need to turn this on will be prompted to do so in the Duplicates section under the Listings tab. If you are unsure whether you have access to this feature, reach out to your Yext representative.

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Ability to submit one-off duplicates for suppression from Yext

For publishers in the Yext Knowledge Network that support duplicate suppression, Yext’s Duplicate Suppression tool automatically scans for potential duplicate listings. All potential duplicates are surfaced in Yext, allowing customers to confirm or deny that they are duplicates at any time. 

If customers identify an unfound listing they believe is a duplicate, they can now submit this listing as a candidate for suppression directly from the Yext Duplicate Suppression page. To submit a duplicate for suppression, customers must include the entity for which the potential duplicate was discovered, the site where the potential duplicate was found, and the URL of the potential duplicate.

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Note that not all publishers support suppression by URL and all manually submitted suppressions will go through review to confirm the listing is a true duplicate. 

Hotel Room Type Entity Support on Google

PACKAGE: Starter and above, or Listings
CHANNEL: All

In addition to the Hotel Entity type, Yext will now deliver Hotel Room type data to Google. Potential hotel guests use Google to easily find answers to questions like ‘Hotel with queen size bed’, ‘Hotel that has a balcony and refrigerator in room’, or ‘Motel with a non-smoking room’. These are the types of facts that hoteliers can now power on Google with Yext.

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In order to sync Hotel Room Type data to Google, the Hotel Room Type entities must be linked to hotel entities that have an active Listings subscription. For more information, please see New Hotel Room Type in the Knowledge Graph section of these Release Notes.

Mobile Linked Account Optimization Tasks

PACKAGE: Starter and above, or Listings
CHANNEL: Partner

When Partners complete optimization tasks to link their clients’ Google My Business and Facebook accounts with Yext, their screens are now optimized for mobile devices.

Knowledge Network Updates

PACKAGE: Noted below
CHANNEL: Noted below

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We’re proud to continue updating the Knowledge Network with new integrations and enhancements that help our customers power answers about their businesses across more endpoints than ever. Unless otherwise noted, the publishers below are available to all Yext customers with a Listings subscription or access to the Starter package or above, and we will begin powering customers’ listings with Summer ’20 Early Access on June 24, 2020. 

Global

  • Apple now supports holiday hours, temporarily closed flags, and pickup + delivery attributes. Apple is also now available for small businesses in Japan.
  • Bing now supports temporarily closed flags in Germany, Italy, Spain, Canada, the United Kingdom, and the United States. In addition, Bing now supports fast updates in Australia and Canada.
  • Central Index: Listings in the following additional countries will be supported by General Availability on July 22nd, 2020: Australia, Ireland, New Zealand, South Africa, and the United States.
  • NEW: DoorDash serves as one of the largest online food ordering and delivering platforms. By powering your facts through the Yext Knowledge Graph, you can help ensure that DoorDash has the most accurate and up-to-date information about your restaurant. This integration supports location and menu listings in Australia, Canada, and the United States. 
    • Please note: This integration will go live by General Availability on July 22nd, 2020.
  • Facebook: 
    • About field: Yext now supports a new field in Knowledge Graph to sync to the Facebook About field. This field has a limit of 255 characters and is meant to sync shorter business descriptions or summaries about the business to display prominently on your Facebook listing.
    • Events API: Yext upgraded to an API integration to support syncing events on Facebook. Publishing and updating events on Facebook is now faster and easier than before! Customers can create and update events on their Facebook pages in real time directly from Yext.
    • Temporarily Closed & New Attribute Support: Facebook now supports temporarily closed flags and pickup + delivery attributes.
    • UI Updates: Due to a change from Facebook, consumers are no longer able to view Impressum, Company Overview, and General Information on desktop devices. This will impact Yext customers if they are:
      • Enterprise Customers: Using custom fields in Yext to sync this information to Facebook.
      • Small Business Customers & Partners: Syncing the Impressum field from Yext to Facebook.
    • Additionally, the Our Story page in the About section on Facebook profiles will no longer be viewable on desktop devices. These updates only impact consumers viewing on desktop devices. All fields, including the Our Story page, will still be viewable on the Facebook mobile app.

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  • Foursquare now supports holiday hours and temporarily closed flags.
  • Google My Business:
    • Google re-enabled Google Q&A after temporarily disabling the feature due to COVID-19. Yext customers that have Google Q&A can monitor and answer questions that consumers ask about their business, and sync FAQs to their Google My Business listings directly from Yext.
    • Google now also supports temporarily closed flags, in addition to the following additional attributes:
      • Online Classes, Online Appointments, and Online Estimates
      • Pickup + Delivery
      • Dine-In for Food Service businesses
      • In-Store Shopping for Retail businesses
      • COVID-19 and Telehealth links to make healthcare information more accessible through Google search.
  • NEW: Hostme is an easy-to-use app that allows guests to seamlessly discover and book reservations for restaurants all around the world. The new integration with Hostme is global and supports analytics, duplicate suppression, business name, address, phone number, description, hours, logo, photos, and more. 
    • Please note: This integration will go live by General Availability on July 22nd, 2020.
  • InfoIsInfo now accepts the Healthcare Facility and Healthcare Professional entity types.
  • NEW: Mafengwo is a popular Chinese travel website that enables users to share travel experiences with each other. Mafengwo allows businesses to manage their name, address, phone number, hours, photos, and more. This integration supports listings in the following countries:
    • Åland Islands, Algeria, American Samoa, Andorra, Angola, Anguilla, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Brazil, British Virgin Islands, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cayman Islands, Central African Republic, Chile, China, Colombia, Costa Rica, Côte d'Ivoire, Croatia, Cyprus, Czech Republic, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Estonia, Ethiopia, Falkland Islands, Federated States of Micronesia, Finland, France, French Guiana, Gabon, Georgia, Germany, Gibraltar, Greece, Guam, Guatemala, Guernsey, Guinea, Haiti, Honduras, Hong Kong, Hungary, India, Indonesia, Iraq, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Libya, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Malaysia, Maldives, Malta, Marshall Islands, Mauritania, Mauritius, Mexico, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Namibia, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Palestine, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Réunion, Romania, Russia, Saint Vincent and the Grenadines, Samoa, San Marino, Saudi Arabia, Serbia, Seychelles, Singapore, Sint Maarten, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sweden, Switzerland, Taiwan Region, Tajikistan, Tanzania, Thailand, Timor-Leste, Tunisia, Turkey, Turks and Caicos, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Venezuela, Vietnam, and Zambia.
    • Please note: This integration will go live by General Availability on July 22nd, 2020.
  • NEW: Mapstr is a popular mobile app where users can bookmark their favorite places around the world. This integration supports name, address, hours, photos, and more in the following countries:
    • Afghanistan, Åland Islands, Albania, Algeria, American Samoa, Andorra, Angola, Antigua and Barbuda, Armenia, Argentina, Austria, Australia, Aruba, Azerbaijan, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Burkina Faso, Bulgaria, Burundi, Benin, Bermuda, Brunei Darussalam, Bolivia, Brazil, Bahamas, Bhutan, Bosnia And Herzegovina, Botswana, Cambodia, Cameroon, Canada, Central African Republic, Chile, Colombia, Comoros, Congo, Cote D’Ivoire, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Israel, Isle of Man, Italy, Jamaica, Japan, Jersey, Jordan, Kenya, Kiribati, Saint Kitts And Nevis, Korea, Kuwait, Cayman Islands, Kazakhstan, Lao People’s Democratic Republic, Latvia, Lebanon, Liechtenstein, Lesotho, Lithuania, Luxembourg, Libyan Arab Jamahiriya, Morocco, Monaco, Moldova, Montenegro, Madagascar, Marshall Islands, Macedonia, Mali, Myanmar, Mongolia, Macau, Northern Mariana Islands, Martinique, Mauritania, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Micronesia, Mozambique, Namibia, Nepal, Nauru, Netherlands, New Caledonia, New Zealand, Niger, Nicaragua, Nigeria, Norway, Oman, Palau, Palestine, Papua New Guinea, Panama, Peru, Philippines, Pakistan, Poland, Puerto Rico, Portugal, Paraguay, Qatar, Reunion, Romania, Russia, Rwanda, Saint Lucia, Saudi Arabia, Serbia, Seychelles, Singapore, Slovenia, Solomon Islands, Sri Lanka, Sudan, Sweden, Svalbard And Jan Mayen Islands, Slovakia, Sierra Leone, San Marino, Senegal, Suriname, Sao Tome And Principe, El Salvador, Spain, Syrian Arab Republic, Swaziland, Switzerland, Turks And Caicos Islands, Chad, Togo, Thailand, Tajikistan, Turkmenistan, Tunisia, Tonga, Turkey, Trinidad And Tobago, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vatican City State, Saint Vincent And The Grenadines, Venezuela, Virgin Islands, Virgin Islands, Vietnam, Vanuatu, Samoa, South Africa, Zambia, and Zimbabwe. 
    • Please note: This integration will go live by General Availability on July 22nd, 2020.
  • Nextdoor now supports order URLs and online order + takeout attributes to help restaurants highlight online ordering. 
  • NEW: OpenTable is the leading provider of online restaurant reservations, seating more than 31 million diners per month across its network of restaurants around the world. With thousands of restaurants to choose from, OpenTable enables diners to discover and book the perfect table every time they dine. 
    • In order to take advantage of this integration, Yext restaurant clients must accept reservations and have an existing listing (paid or free) on OpenTable. Initially, Yext will not be able to create new listings on OpenTable. 
    • This integration supports:
      • Lat/Long
      • Address
      • Business Description
      • Phone Number
      • Menu/Menu URL (Note: You must have the Yext for Food add-on or Menu Listings to manage your menu data from Yext)
      • Photos
      • Listing Hours of Operation (Note: This will not impact reservable times functionality)
      • Website URL (Note: This is only supported for paid OpenTable clients)
      • Additional countries will be supported in the future, but the initial launch of this integration supports location and menu listings in the following countries: Australia, Canada, France, Germany, Ireland, Italy, Japan, Mexico, Netherlands, Spain, United Kingdom, and the United States.
  • Snapchat now supports the ATM entity type.
  • NEW: Speisekarte is an interactive restaurant portal that helps put the right guests in the right restaurant. Now, restaurants can suppress duplicates, monitor reviews, and update key facts about their business in real-time directly from Yext. This integration supports location and menu listings in Austria and Germany. 
    • Please note: This integration will go live by General Availability on July 22nd, 2020.
  • NEW: Trip.com is a leading one-stop travel service provider for travelers around the world to make informed and cost-effective bookings for travel products and services. Trip.com joins the Yext Knowledge Network allowing businesses to manage name, address, phone number, business description, hours, logo, photos, and more directly from Yext. This integration supports businesses with tourist-related categories (e.g. retail businesses, hotels, restaurants) in the following countries:
    • Afghanistan, Åland, Albania, Algeria, American Samoa, Andorra, Angola, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Bulgaria, Burkina Faso, Burundi, Brunei Darussalam, Cambodia, Cameroon, Canada, Cayman Islands, Central African Republic, Chad, Chile, Colombia, Comoros, Congo, Costa Rica, Cote D’Ivoire, Croatia, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Korea, Kuwait, Lao People’s Democratic Republic, Latvia, Lebanon, Lesotho, Libyan Arab Jamahiriya, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Morocco, Mozambique, Myanmar, Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Palestine, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Reunion, Romania, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and The Grenadines, Samoa, San Marino, Sao Tome and Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, Spain, Sri Lanka, Sudan, Suriname, Svalbard and Jan Mayen Islands, Swaziland, Sweden, Switzerland, Syrian Arab Republic, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Venezuela, Vietnam, Virgin Islands, Zambia, and Zimbabwe.
    • Please note: This integration will be available by General Availability on July 22nd, 2020.
  • Where To? now supports the ATM entity type.
  • Yelp now supports temporarily closed flags and pickup + delivery attributes.
    • By General Availability on July 22nd, 2020: 
      • Yelp Mutual Enterprise Customers (MECs) will now include up to 200 full-text reviews, up from 100.
      • Yelp Knowledge will now include real-time review updates.
    • We have updated our review notifications to comply with our partners’ guidelines. As such, Yelp’s full-text review content is available only within the Yext platform. Email notifications will continue to include Yelp metadata, but will exclude review text, and any file attachments will not include Yelp reviews. In order to request approval to export Yelp reviews (excluding review text), please contact your Client Success Manager.
    • Yelp no longer supports the ATM entity type.

Brazil

  • Apontador now supports the ATM, Healthcare Facility, and Healthcare Professional entity types.
  • NEW: Guiamais is considered one of the main local search channels in Brazil, helping users find information about businesses based on their location. Guiamais allows businesses to manage key information like name, address, phone number, hours, business description, photos, and more. This integration supports listings in Brazil.

Denmark

  • Krak now supports duplicate suppression.

Finland

  • NEW: Fonecta provides directory search services in an effort to help Finnish businesses get their message to the right audiences, and to be found by the buying customers - wherever and whenever they’re looking. Fonecta allows businesses to manage business name, address, phone number, business description, hours, photos, video, and more. This integration supports listings in Finland.
    • Please note: This integration will go live by General Availability on July 22nd, 2020.

France

  • Petit Futé now supports the Healthcare Facility and Healthcare Professional entity types.
  • WeMap now supports the ATM, Healthcare Facility, and Healthcare Professional entity types.
  • NEW: Zenchef helps restaurants build out their online presence, including website creation tools and the ability to take bookings direct. Zenchef supports Review Monitoring and Review Response for mutual restaurant customers in France.
    • Please note: This integration will go live by General Availability on July 22nd, 2020.

Germany

  • NEW: auskunft.de is one of the leading search engines in Germany with more than 8.5 million visitors per month. auskunft.de supports real-time updates, duplicate suppression, photo, hours, business description, analytics, and more. This integration supports listings in Germany.
    • Please note: This integration will go live by General Availability on July 22nd, 2020.
  • Superbranchen now supports the Healthcare Facility and Healthcare Professional entity types.

Ireland

  • NEW: Eirphonebook is an online directory that gives instant access to nationwide and residential business listings in Ireland. Eirphonebook supports real-time updates, duplicate suppression, special offers, photos, analytics, business description, hours of operation, menu + order URLs, and more. This integration supports listings in Ireland.
    • Please note: This integration will go live by General Availability on July 22nd, 2020.
  • Goldenpages is Ireland’s most prominent listing directory across three platforms – print, online, and mobile. Goldenpages was added to the Yext Knowledge Network on May 4th 2020 supporting real-time updates, duplicate suppression, special offers, photos, analytics, business description, hours of operation, menu + order URLs, review monitoring, FAQs, and more. This integration supports listings in Ireland.

Norway

  • Gulesider now supports duplicate suppression.

South Africa

  • yellowpages.co.za now supports the Healthcare Facility and Healthcare Professional entity types.

Sweden

  • Eniro now supports duplicate suppression.

United States

  • ATM Entity Type Support: 2findlocal, ABLocal, Bizwiki, EZlocal, Pointcom, Superpages, Yasabe, and YP.com now support the ATM entity type.
  • Caredash supports Telehealth links while DocSpot supports COVID-19 and Telehealth links, making healthcare information more accessible to patients. 
  • GetFave is no longer a functioning site and, as a result, was deprecated from the Yext Knowledge Network on May 18th, 2020. Yext’s integration with GetFave only supported listings in the United States. 
  • Infobel will support listings in the United States by Summer ’20 General Availability on July 22nd, 2020.
  • Postmates and Superpages now support temporarily closed flags.
  • NEW: WiserAdvisor is an online directory that makes it easy for clients to connect with trusted financial advisors in their area. WiserAdvisor also helps clients make more informed financial decisions by providing a variety of educational articles. WiserAdvisor supports name, address, phone number, photos, business hours, products/services, and more. This integration supports listings in the United States.
    • As a syndicate site of WiserAdvisor, financial professionals can also sync data to Retirementplanning.net.

Reviews

Deleted Review Recognition

PACKAGE: Professional, Ultimate, Review Monitoring add-on, Review Response add-on, or Review Generation add-on
CHANNEL: All

Consumers often modify or delete reviews they previously posted on a publisher listing. Now, Yext can automatically determine which reviews have been deleted from publishers and mark those reviews as removed in the platform. Businesses can then determine whether they would like to keep deleted reviews in the platform with a “Removed” status, or have them permanently deleted.

This will provide businesses with more accurate reviews analytics, as deleted reviews are sometimes incorrectly included in calculation of metrics such as average rating. Additionally, customers don’t have to spend time crafting a response to a review that has been removed from the publisher.

To manage deleted reviews behavior, businesses can go to the Account Settings and select Compliance Settings. If an entity is subject to GDPR, removed reviews on that entity will always be deleted from the platform immediately. GDPR countries include Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom.

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Analytics

Conversion Tracking Updates

PACKAGE: All
CHANNEL: All

With the launch of Conversion Tracking in the Fall ’19 Release, customers can see the value they are getting from Yext measured in clicks and conversions. With the Summer ’20 Release, we’ve enhanced the functionality of Conversion Tracking with the following updates:

Dotted Lines for Last 5 Days of Listings Data

It takes about 5 days to surface listings clicks data in the platform, giving businesses the false perception that there’s a significant drop in their activity over the last 5 days. To account for this delay, dotted lines will appear for the last 5 days on the Conversion Tracking Overview page whenever listings clicks are selected. As businesses hover over the line graph, there will also be a note that says “Data collection in progress” clearly indicating that data is still being populated for this time range.

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Entity-Level Support Updates

  • Entity Filter Options for Click Trigger Conversions: We added Entity as a new filter option when creating conversion actions, allowing businesses to apply conversion actions only to a set of entities. Now, businesses will be able to easily assign different values for each conversion based on region, entity type, and more. 

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  • Entity Dimension in Report Builder: To provide more granular Conversion Tracking data, Report Builder now supports the ability to dimension by entity. This includes the ability to filter and dimension by other entity properties including labels, folders, and more. Now, businesses can easily tie back clicks and conversions to their entities. 
  • Entity-Level User Permissions on Conversion Tracking Overview Page: When users visit the Conversion Tracking Overview page, we will now filter to showcase the data depending on the entities they have access to. This also allows account-wide users to access the Conversion Tracing Overview page, so now they can view entity-level data.

New Metric: Value/Conv

We’ve added a new Conversion Tracking metric called Value/Conv to the Conversion Tracking Overview screen. By dividing the total conversion value by the number of conversions set up, businesses will be able to easily gauge the average monetary value of each conversion. The Value/Conv metric will also be added to the Home Screen module.

Add Completion Rate to Conversions

There are times when consumers take actions that businesses want to count as conversions (clicking for driving directions), but the actual conversion happens later in the customer journey (making a purchase from a store). In this example, we currently multiply “get directions clicks” by a percentage factor to give an approximate conversion value. Now, businesses can input a Completion Rate when setting up a conversion action to count what percentage of conversions will be counted.

The Completion Rate reduces the number of conversions that are counted, which is recommended when businesses use an action earlier in the funnel as a proxy for a conversion.

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Enhanced Filtering Options When Adding Click-Based Conversions

When adding click-based conversions, businesses now have the ability to select multiple options or All Media. This allows businesses to easily filter for specific Listings, Pages, or Answers experiences for which they want to track click-based conversions. For example, businesses can easily add a conversion action that tracks ‘Driving Direction Clicks’ only on their Google My Business listings.

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Linear Attribution Method the Default for Conversion Actions

When adding conversion actions, it’s recommended that businesses select Linear as the Attribution Method to obtain better insight into the holistic customer journey on the path to conversion. Therefore, the default attribution method will always be Linear unless otherwise selected by the business user.

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Set a Start Date for Conversion Actions

When creating a Conversion Action, users can now select which date Click-Based Conversions will begin being captured.

Previously, Conversions were only applicable as of the creation date. With this update, users can now retroactively capture conversions for historical clicks that occurred prior to the Conversion Action creation date.

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App Directory

PACKAGE: Customers with any package (Base, Starter, Professional, Ultimate) can access the Yext App Directory; however some apps are available only in certain packages, international app availability depends on the app's ability to support customers in your market.
CHANNEL: All

Yext partners with some of the biggest enterprise platforms to bring you new ways to transfer your digital knowledge to and from Yext. Connect Yext with these systems to maximize efficiency, maintain accuracy across platforms, and become a more intelligent enterprise. 

New apps in the Summer ’20 Release include:

  • Arcgate Menu Editor: Arcgate can collect and cleanse unstructured data. The Arcgate app syncs menu data from Arcgate to Yext, and is useful for clients looking to add large quantities of unstructured menu data to the Knowledge Graph.
  • Greenhouse Jobs Sync: Greenhouse is an applicant tracking system. This app syncs job data from Greenhouse to Yext.
  • Groundtruth: GroundTruth is a location-based advertising platform. This app syncs location data from Yext to GroundTruth to power geo-targeted mobile ads.
  • Waze Ads: Waze Ads is Waze's advertising platform. This app enables Waze advertisers to sync location data from Yext to Waze Ads to help easily manage location data for Waze campaigns. 

To learn more about each of these apps, visit yext.com/products/apps.

Platform

Platform Usage Notifications for Capacity Based Pricing

PACKAGE: All
CHANNEL: Enterprise

Starting at General Availability on July 22, 2020, you can sign up for usage notifications from the Yext platform. Yext will track usage across products, you’ll be able to opt-in to receive automatic email notifications. This will help you understand and track the amount of capacity utilized over time. This is available for Knowledge Graph, Pages, Answers, Live API, and Events. We monitor platform usage to align your costs with the value you derive from your level of use of Yext’s technology.

Yext can also build out usage summaries, and you can customize your own settings for updates in the platform. These notifications begin at 50% of your capacity to give ample lead time for your team to prepare if an increase is required.

Notifications will be sent when our customers’ usage of particular resources reach the following thresholds:

  • 50%
  • 75%
  • 90%
  • 95%
  • 100%
  • 103%

Brand Details Field for Whitelabeled Partners

PACKAGE: All
CHANNEL: Partner

For Yext Reseller Partners, this release includes a new “Brand Details Field” in Brand Settings. With this update, Reseller Partners who are whitelabeleing Yext can use free-form text to add vital information on email footers. This allows you to add robust content and include legal details that are vital to share as the sender.