Fall '20
These features are available as part of Yext’s Fall ’20 Release. Unless otherwise noted, all features are available globally.
Yext customers can gain early access to these new features by visiting Account Settings, clicking Account Features in the left sidebar, and toggling the features on in their accounts.
If a customer does not turn these features on during the early access period, all features to which they have access (depending on their package) will appear in their account upon Fall ’20 General Availability in December 2020.
- Custom Sections
- Suggestions from Yext
- Assignment Updates in Suggestions
- New Hotel Cleanliness Fields
- Time Zone Field Available in Entity Edit
- Google Attributes API Updates
- Product Entity Type
- Financial Professional Entity Type
- Andromeda — Algorithm Updates (November '20)
- Milky Way — Algorithm Updates (August '20)
- Non-Algorithm Updates
- Page Builder
- Add Answers Site Search Experience to your Pages
- Support for the Product entity in Pages and Live API
- Support for the Financial Professional entity in Pages and Live API
- Improve access to Knowledge Graph from Page Builder
- Improve the page preview experience
- Migrate unassigned Page Builder Templates to one site
- Sites
- Live API
- Hidden Listings for Unsupported Categories
- Google Hotel Cleanliness Fields
- Google Menu Update
- COVID Testing Site Data on Google
- Updated Logo Syncing to Google My Business
- Adding Bing Support for Suggestions
- Knowledge Network Updates
- First-Party Review Content for Healthcare
- Intelligent Review Response for Healthcare
- Reviews UX Updates
- Yelp Reviews Updates
- Review Generation Privacy Policy Updates
- API Updates
- Conversion Tracking Terms
- Report Builder Updates
- Sparklines on Table Chart Insights
- New PDF Format for Answers Overview Insights
- New Visualizations in Report Builder
- Answers Home Screen Modules
- Tag Conversions now Available in Configuration as Code
Knowledge Graph
Custom Sections
PACKAGE: All
CHANNEL: All
Gain flexibility to organize and improve the field presentation of your various entity types in your Knowledge Graph with Custom Sections. This new feature allows you to create fully customized visual interfaces for your entity types. This is available for all entity types (both Built-in and Custom Entities).
Here are some of the ways you can customize your Knowledge Graph with Custom Sections:
- Change the order of sections and create your own section names
- Add dividers between sections for added clarity
- Group and move fields into the section of your choosing (Built-in and Custom Fields can now be moved into any group)
Adding section divider, moving sections, & moving fields
Finally, the updated View Selector tool allows you to better edit and view fields across entity types. You can now select different entity types and choose from various dynamic presentations of your selected entity combinations.
View Selector Tool
Want to learn more? Check out the Custom Sections training, or visit the Community.
Suggestions from Yext
PACKAGE: All
CHANNEL: Direct customers of Yext
Please note: This functionality will go live by General Availability on December 1st, 2020.
Improve your Knowledge Graph with Suggestions directly from Yext. With this newly added Suggestion source, you will receive recommended best practices to improve the cleanliness and quality of your data. These opportunities to easily improve your data quality will appear directly in the Suggestions tab of your Knowledge Graph. Both the underlying intelligence and the overall volume of Suggestions from Yext will continue to increase over time.
Yext logo in source column of Suggestions Tab
Want to learn more? Check out the Approvals & Suggestions training, or visit the Community.
Assignment Updates in Suggestions
PACKAGE: All
CHANNEL: All
Suggestions now are “unassigned” as a default. They can be assigned to individual users, and to whole user groups. Assignments are actionable by all users who have permissions for those specific fields in question. Finally, you can set a “Fallback Assignee” in Account Settings so that if a user/user group is deleted, any pending suggestions will be reassigned to the “Fallback Assignee”.
You will see that the “Actionable” filter in the Suggestions tab has been replaced with a new “Assignee” filter. By default, this page is filtered to show Suggestions assigned to the user who is viewing the page, any groups which that user is a member of, and any unassigned Suggestions.
Note: If you have configured a user group and set it as "Default", suggestions will continue to be assigned to that user group when created.
Want to learn more? Check out the Approvals & Suggestions training, or visit the Community.
New Hotel Cleanliness Fields
PACKAGE: All
CHANNEL: All
Hospitality brands can now store and structure details about their hotels and room cleanliness with new fields in the Knowledge Graph. With 27 added fields, you can better provide your customers with essential details regarding cleaning and sanitation measures you have taken during the COVID-19 pandemic. Hospitality brands with Yext Listings can sync the data stored in these fields directly to Google. Example cleanliness fields include: enhanced cleaning of guest rooms, plexiglass used, sanitizer available, and masks required.
Want to learn more? Check out the Data Modeling in Yext training, or visit the Community.
Time Zone Field Available in Entity Edit
PACKAGE: All
CHANNEL: All
The Time Zone Field view gives you added visibility and flexibility to manually control the time zone of an entity directly in Entity Edit.
You can now make customizations to the time zone independent of the entity’s address. Adjustments can be made by simply selecting the time zone from the drop-down list in Entity Edit. Time zone updates can still be made in entity upload and API. Accurate time zones ensure that your scheduled updates go live at midnight in the exact time zone that you want for each specific entity.
Time zone drop-down list in Entity Edit
Want to learn more? Check out the Scheduled Updates training, or visit the Community.
Google Attributes API Updates
PACKAGE: All
CHANNEL: All
You can now filter the response from the Google Fields: List endpoint using query parameters for ‘clientCategoryId’ and ‘countryCode’, to retrieve the eligible Google fields that the provided id maps to, or the eligible Google fields for the specified country.
Use the new query parameter, “clientCategoryId”, to filter the results to only include any Google Fields that are mapped to the provided id. You can use Yext or Partner Category ids as query parameters.
Use the new query parameter, “countryCode” (which is the two-character ISO 3166-1 country code), to filter a response returning Google Fields only available in that specified country.
Want to learn more? Check out the Categories & Google Attributes training, or visit the Community.
Product Entity Type
PACKAGE: All
CHANNEL: All
Please note: This functionality will go live by General Availability on December 1st, 2020.
The new Product Entity Type allows you to structure information and product details in the Knowledge Graph. This entity includes 19 built-in-fields including SKU, Rich Text Description, Price, Stock Status, Parent Product, Color, Size, and more. The data from this new entity type can be surfaced in your Answers and Pages experiences.
Want to learn more? Check out the Data Modeling in Yext training, or visit the Community.
Financial Professional Entity Type
PACKAGE: All
CHANNEL: All
With the new Financial Professional Entity Type, you can better structure information about professionals like Mortgage Loan Officers, Wealth Managers, or Insurance Agents.
This entity is structured to be able to sync to location listings, but it includes 10 additional built-in fields tailored for Financial Professionals like, Certifications, Awards, Resident License, and Education & Training.
Want to learn more? Check out the Data Modeling in Yext training module, or visit the Community.
Answers
Andromeda — Algorithm Updates (November '20)
We are constantly making improvements to the underlying Answers algorithm. Our latest algorithm release, Andromeda, includes cutting edge improvements that optimize the overall search experience. With this release, our algorithm now has the ability to search semi-structured data. Customers will be able to opt-in to access these improvements depending on their configuration.
Semantic Text Search
PACKAGE: Answers
CHANNEL: All
In the Fall ‘20 Release, we are launching Semantic Vector Search, an exciting new feature designed to improve FAQ search. FAQs are the most prevalent vertical in Answers, but today it’s difficult to search them effectively because they are full of semantic information of which regular keyword matching often cannot understand the intent. Semantic Vector Search will help to solve this problem and significantly improve search quality for FAQs.
Semantic Vector Search uses BERT - Google’s open source machine learning framework for NLP - to represent phrases as points in space, called embeddings. You can visualize this process in 2D through the diagram below:
Instead of looking for overlapping keywords, Semantic Vector Search measures the distance between the user's query and the FAQ as a measure of intent. The closer they are, the better the match. Semantic Vector Search then calculates the distance to every FAQ in the Knowledge Graph and sorts and ranks search results based on that distance.
Overall, Semantic Vector Search is a new algorithm for Answers that searches FAQs based on intent, not keywords. It will allow customers to use Answers for both structured and semi-structured data, with the added benefit of eliminating the need for synonyms.
Comparison of Keyword-Based Matching Search and Semantic Vector Search
Want to learn more? Check out the Answers Verticals training module, or visit the Community.
Answers for Japanese
PACKAGE: Answers
CHANNEL: All
Following our Summer ‘20 Release, we launched support for Answers in four new languages: French, German, Italian, and Spanish. With our Fall ‘20 Release, we are extending that support to Japanese as well, to further our mission to provide official answers globally.
Just as it does in English, Answers now applies advanced natural language processing (NLP) technology to understand questions and return answers in all five of these additional languages. Search experiences powered by Yext Answers in these five new languages can handle searches with complex language-specific attributes, like accents and compound verbs, as well as location-based searches.
Phrase Match
PACKAGE: Answers
CHANNEL: All
Sometimes, you only want to surface an entity or set of entities when the query exactly matches the content in a field. Adding query rules to do this becomes cumbersome when you want to add tens or hundreds of keywords to an entity. The new phraseMatch field makes adding an exact phrase match—when a query exactly matches the value in a field—easy and fast.
phraseMatch is a searchable field with a stricter set of matching guidelines than Answers’ textSearch feature. To enable phraseMatch, set a boolean to True in the same way you would for textSearch or an nlpFilter. phraseMatch has the following rules:
- No stemming: the algorithm will not identify the root of the keyword and extrapolate to other versions of the word
- Tokens in exact same order: the algorithm will not recognize the same words in a different order as a phrase match
- No typo tolerance: no spelling correction will be applied to the tokens
Want to learn more? Check out the Answers Verticals training module, or visit the Community.
Stop Word Customization
PACKAGE: Answers
CHANNEL: All
Additional stop words can now be added to further refine search quality. Stop words are words that the Answers algorithm treats differently in order to deliver more accurate results to the user.
The Answers algorithm already has a built-in list of stop words that streamlines a query at the time of the search. This list includes words like of, the, in, etc., which can distract from the important components of a query. For example, the query “best doctors in the tri-state area” becomes “best doctors tri-state area,” thereby focusing on the entity, the rating, and the location.
With this release, you can now add additional custom stop words specific to the needs of your business. This user-defined list tells the Answers algorithm which additional words should be treated as stop words in a query.
For example, imagine that a healthcare client wants to display dermatologists at the top of the search results page, for a query like “best skin cancer doctors in New York hospitals.” Since the word hospital is a much more generic word in a healthcare Knowledge Graph, the client can add hospital as a stop word in their search configuration to get to the meat of the query more efficiently.
Want to learn more? Check out the Search Configuration Settings training module, or visit the Community.
NLP Filter Order
PACKAGE: Answers
CHANNEL: All
Answers offers powerful natural language processing features, including nlpFilter, which narrows down search results based on the query alone. Sometimes, the same filter value exists in two different fields that have nlpFilter turned on. The addition of nlpFilterOrder gives you more control over which filter should take precedence in the search results.
nlpFilterOrder is a vertical-level configuration option that allows you to specify the order in which nlpFilters should be selected when the query term triggers more than one filter. In order for nlpFilterOrder to apply correctly, the filters included in the array must be searchable fields with nlpFilter set to true.
For example, a healthcare system has cardiology as a value in their specialties and builtinFile.medicalConditions field. Before nlpFilterOrder, a search for “cardiology near me” would trigger one of these fields arbitrarily. Now, the healthcare system can choose which field should be prioritized in a tie like this.
Want to learn more? Check out the Answers Verticals training, or visit the Community.
NLP Filter for Booleans
PACKAGE: Answers
CHANNEL: All
The Fall ‘20 Release adds support for boolean facets. When you use a boolean as a facet, Answers will return the same values you see in the Knowledge Graph, which are Yes, No, and Unspecified (in English). This new feature adds the opportunity for more customization of facets. This feature is supported in all languages.
Want to learn more? Check out the Answers Verticals training.
Milky Way — Algorithm Updates (August '20)
The Milky Way algorithm updates, previously launched in August 2020, are now live for all customers. To view these updates and learn more, please visit our Hitchhikers blog post.
Non-Algorithm Updates
Answers Overlay Integration
PACKAGE: Answers
CHANNEL: All
Please note: This functionality will go live by General Availability on December 1st, 2020.
Integrating an Answers search bar and corresponding results page can be difficult and time-consuming. To address this, we’re offering a new overlay integration option on your main website to guarantee a modern search design. This quick and easy integration option will consist of a button that is displayed in the corner on a client’s site. Once clicked, it will expose a panel with a search bar and a predefined list of three (or more) hardcoded prompts. Conducting a search will open an Answers experience, overlaid on the host website, or optionally redirected to a separate search results page. This will allow our customers to see value from their Answers experience much sooner in their integration process, as they can start using the product simply after inputting a few lines of code.
Overlay integration option allows you to start using Answers after inputting a few lines of code.
Overlay integration option allows you to start using Answers after inputting a few lines of code.
Answers Wordpress Plugin
PACKAGE: Answers
CHANNEL: All
The Yext Answers plugin for Wordpress allows you to seamlessly integrate your Yext Answers search bar and search results page to your existing Wordpress pages. The Yext Answers plugin is an out-of-the-box solution that minimizes the need for IT to manage and optimize an effective search experience. Once you’ve downloaded the plugin, all you need to do is use the provided shortcodes for the Answers search bar and search results page. With a prominent search experience on your site, you will now be able to accurately answer your customers’ questions, significantly improving their experience with your brand.
Search Configuration UI
PACKAGE: Answers
CHANNEL: All
To create an Answers experience today, users have to configure the entire experience using code. While this makes it easy to clone accounts and apply solution templates, users face more difficulty in making direct edits to how their Answers experience should both look and function.
With this release, customers can now build their Answers UI using a simple point-and-click interface that allows them to both create a new experience from scratch and maintain full control over the configuration of their site search. Overall, this UI enhancement will significantly improve the user experience of setting up and maintaining Answers, while also allowing our customers to better discover previously unimplemented features and understand what is fully possible within our platform.
A point-and-click interface allows users to both create a new Answers experience from scratch
Want to learn more? Check out the Search Configuration Overview training, or visit the Community.
Search Term Clusters Filter
PACKAGE: All
CHANNEL: All
Your customers are constantly asking your business questions in many different ways. Whether you receive a large or modest amount of traffic, understanding what your customers need to know can quickly become overwhelming.
While customers may ask questions in a number of ways, they often express the same intent when doing so.
Take for example these Search Terms:
- “How do I pay my bill?”
- “Where do I pay my bill?”
They both convey the same intent to “pay my bill.” With Search Term Clustering, we can easily group, filter, and export Search Terms like these with similar intent using the power of BERT and other NLP techniques so that you can more easily understand and address your customers’ needs at scale. For further information, please refer to the Analytics section of these Release Notes.
The updated Search Terms screen includes a new filter for Search Term Cluster
Want to learn more? Check out the Search Term Clusters training, or visit the Community.
Answers Home Screen Modules
PACKAGE: All
CHANNEL: All
We introduced Home Screens in the Fall ‘19 Release as a way for users to create a custom dashboard to display account-critical information. In this release, we have added three new Answers modules to customize your Home Screen with:
- Top Clicked Entities: Leaderboard that displays the most-clicked entities across your Answers Experiences
- Top Search Terms: Leaderboard that displays the most popular search terms (based on Sessions) across your Answers Experiences
- Answers Over Time: Line chart that displays the number of Sessions, Searches, Clicks and Total Conversion Value by Day across your Answers Experiences
These three modules display data only from external users (i.e., they exclude actions made by you or other users of your account) on your Production Answers experience.
Three new Answers modules available to add to your Home Screen
Want to learn more? Check out the Home Screen training, or visit the Community.
Collapsible Filters
PACKAGE: Answers
CHANNEL: All
We have updated the Vertical with Map and all mobile layouts to make it easier and smoother for users to interact with filters and sorts. Previously, we added filters and sorts at the top of the results set, which pushes the results set down and results in an undesirable UX when changing filters. Now, filters are included in a panel that overlays the results. When the user adds or removes filters, they will now see a “view [n] results” button that directs the user back to the results set.
The collapsible filters overlay the results set, updating the number of results as the user adds or removes filters.
Want to learn more? Check out the Facets & Filters training, or visit the Community.
Facet Order
PACKAGE: Answers
CHANNEL: All
Answers has the flexibility to customize the order of facets in a vertical search experience so that you can prioritize what matters most. Before this update, facets would be arranged in an arbitrary (but consistent) order. Now, you can control the order in which facets appear using the new attribute facetOrder under verticals in the server side configuration. Any fields not included in the facetOrder array will come afterwards in an arbitrary but consistent order.
Sample use cases include:
- A hospital system wants “insurance accepted” to be the first facet
- A retailer wants “brand” to be the first facet
Want to learn more? Check out the Facets & Filters training, or visit the Community.
Internationalized SDK + Theme
PACKAGE: Answers
CHANNEL: All
Before the Fall ‘20 Release, users had to create different site repositories if they wanted their Answers Experience in different locales, burdening the user with maintaining multiple versions. We added internationalization support to Jambo, the Theme, and the SDK, so they now all support French, German, Spanish, Italian, and Japanese out-of-the-box. Users no longer need to create multiple versions of sites that only differ by locale.
Domains Improvements
PACKAGE: Any Yext Package that includes Pages and Answers
CHANNEL: Direct customers of Yext
There are now two integration paths to connect Answers to your Yext Pages (or website). Each path leads to a customer’s Answers result page being served from a different location. One way is via Subdomain - if a customer creates a domain called answers.mycompany.com, their Answers experience will live at a subdomain off of their main website mycompany.com. The other option is via JavaScript Snippet - this option is best for customers who do not want to set up a CNAME or if they want to embed their Answers experience on a webpage that is not necessarily managed by Yext. For more information on these domain improvements, please visit the Pages section of these Release Notes.
Want to learn more? Check out the Integration Options & Getting Live guides, or visit the Community.
Pages
Page Builder
Add Answers Site Search Experience to your Pages
PACKAGE: Any Yext package that includes Pages and Answers
CHANNEL: Direct customers of Yext
We are excited to announce that now you can easily add Answers - our site search experience - to any page that you build in Page Builder. With a prominent search experience on your site, you will now be able to accurately answer your customers’ questions, significantly improving their experience with your brand.
Adding Answers to your Pages is easy. Plus, you have the flexibility to decide how and where on your Pages you want to display the search bar. Before adding the search bar, make sure that you have an Answers subscription.
You can choose to have the search bar be part of your navigation bar - this will happen within the Navigation Bar with Answers Search Bar module:
Or, you can add a larger search bar and display it wherever you would like on your page using the Answers Search Bar module:
Support for the Product entity in Pages and Live API
PACKAGE: Any Yext package that includes Pages and Live API
CHANNEL: Direct customers of Yext
Please note: This functionality will go live by General Availability on December 1st, 2020.
Now we’re making it easier than ever to display your product information on pages that you build in Page Builder. With a newly supported Product entity type in the Knowledge Graph, you will be able to quickly add product data to your pages. This entity type will also be supported in Knowledge Tags via the Live API.
One way to add product information to your page will be with a new Page Builder module called ‘Product Details.’ Here’s what this module looks like:
Support for the Financial Professional entity in Pages and Live API
PACKAGE: Any Yext package that includes Pages and Live API
CHANNEL: Direct customers of Yext
We are excited to announce that you will be able to easily spin up pages and locators for your Financial Professionals right in Page Builder. Financial Professional is a newly supported entity type in the Knowledge Graph - so any content you store in your graph can be used to quickly generate page and locator content.
Here is what the experience looks like to create a new Page Template for financial professionals:
This update will make your page building experience more efficient since you can use a single template to create as many webpages as you’d like, all with a similar look and feel.
With this release, you will also be able to create a locator so that your customers can search for financial professionals easily. Purchase of the Live API is also required if you want to set up a locator. Here’s what setting up the locator experience looks like:
Improve access to Knowledge Graph from Page Builder
PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext
Now, you will be able to more seamlessly flip back and forth between Page Builder and the Knowledge Graph. Because we have removed the ‘Share’ button from the main screen of Page Builder, we were able to add a new ‘Edit Entity’ button. This button makes it easy to edit content without having to leave Page Builder. With far fewer clicks needed to navigate to the Knowledge Graph, you will be able to efficiently edit your entity data as you build pages.
Here’s where you can find the ‘Edit Entity’ button:
Improve the page preview experience
PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext
We are making it easier and more efficient for you to quickly preview your page and access the link for the live page. We’ve removed the ‘Share’ button and have updated the user interface so that you can open the preview of the page and the live page directly from the main screen of Page Builder.
Here’s what the new experience looks like:
Want to learn more? Check out the Page Builder Navigation training, or visit the Community.
Migrate unassigned Page Builder Templates to one site
PACKAGE: Any Yext package that includes Pages
CHANNEL: Direct customers of Yext
We will migrate all Page Builder Templates that have not been assigned to a domain into a single site so that you can easily find these Templates. Currently, your unassigned Page Builder Templates are listed individually. To prevent your unassigned templates from migrating into the single site, you can assign the templates to a specific domain ahead of the General Access date.
Want to learn more? Check out the Pages training, or visit the Community.
Sites
Domains improvements
PACKAGE: Any Yext package that includes Pages and Answers
CHANNEL: Direct customers of Yext
There are now two integration paths to connect Answers to your Pages (or website). Each path leads to a customer’s Answers result page being served from a different location. One way is via Subdomain - if a customer creates a domain called answers.mycompany.com, their Answers experience will live at a subdomain off of their main website mycompany.com. To go live, the customer will need to set up this subdomain by configuring a CNAME in their DNS provider.
The other option is via JavaScript Snippet - this option is best for customers who do not want to set up a CNAME or if they want to embed their Answers experience on a webpage that is not necessarily managed by Yext. In this case, the Pages system will automatically set up that domain and provision an SSL certificate for it - no setup by the customer is required.
Here’s how you would select an integration path:
Want to learn more? Check out the Integration Options & Getting Live, or visit the Community.
Live API
Update references to Google's testing tools
PACKAGE: Any Yext package that includes Live API and Knowledge Tags
CHANNEL: Direct customers of Yext
Historically, Google provided the ‘Structured Data Testing Tool’ so that anyone could understand what structured data, if any, a webpage had on it. Now, Google is encouraging the use of its new tool, the Rich Results Test. As a result of this update, anywhere that we make references to Google’s ‘Structured Data Testing Tool’ in the Live API and in Knowledge Tags, we will now replace that language and instead reference and link to the Rich Results Test.
Listings
Hidden Listings for Unsupported Categories
PACKAGE: Listings, Starter or above
CHANNEL: All
Not all publishers in the Knowledge Network support every type of business. Some publishers like Vitals and Caredash only accept healthcare data, while publishers like OpenTable and UberEats only accept data from Food Service businesses.
Previously, if your business was not supported on a publisher, you would still receive an Unavailable reason for those listings in Yext. This sometimes gave the false expectation that your listings weren’t optimized, or you needed to update your data in order to sync your listings.
Now, listings for unsupported categories will be hidden in Yext. This will give you a more accurate reflection of your listing statuses so you know which listings are truly unavailable and need to be fixed.
Want to learn more? Check out the Listing Status training, or visit the Community.
Google Hotel Cleanliness Fields
PACKAGE: Listings, Starter or above
CHANNEL: All
Last year, Google released a new hotel search experience and started supporting over 100+ hotel-specific attributes. Examples include: Do you offer free wifi? Do you have a room with a queen sized bed and a balcony available? Is breakfast included?
Now, to help consumers make informed decisions in light of COVID-19, Google is unlocking even more fields for hospitality brands – specifically around cleanliness. Examples of the new attributes include: Is there enhanced cleaning of guest rooms? Are there hand sanitizer wipes in common areas? Are masks required? Are keycards disinfected? Plus about 25 more. The full list of newly accepted fields can be found here in the Health and Safety section.
If you are using the Hotel Entity Type, you can now fill out these new fields in your Knowledge Graph. This will provide potential guests with a better searching experience, and help boost your discoverability when consumers ask questions like “hotel near me that requires masks?”
New health & safety fields on Google
Google Menu Update
PACKAGE: Menu Listings, Yext for Food add-on
CHANNEL: All
On August 24, 2020, Google launched version 4.7 of its Google My Business (GMB) API. This update offers restaurants the ability to structure even more data about menu and food items on Google. Now, you can specify additional attributes like allergens, calories, and price. While we are now syncing more enhanced menu fields to Google, these updates will not yet appear to consumers in the Google search UI — they will, however, help you appear more in search.
As searchers continue to ask more pointed questions, sites like Google only want to deliver the most relevant answers. The more Google knows about your brand, the more likely they are to provide your restaurant as an answer when someone searches for a query like “pasta dish near me that’s under 1,000 calories and contains no nuts”.
Want to learn more? Check out the Data Modeling in Yext training, or visit the Community.
COVID Testing Site Data on Google
PACKAGE: Listings, Starter or above
CHANNEL: US only
The stakes for health systems to have accurate information on third-party sites, like Google, couldn’t be higher during a global pandemic. Patients need excellent, and often urgent, care when experiencing COVID-like symptoms. Our team is working closely with Google to submit COVID testing site data that appears on Google Maps.
You can specify on your Google listings whether an appointment is required for testing, if drive-through testing is available, or if a prescription is needed. You can also indicate to Google that a location is not a testing center and show never be marked as one. This will help minimize the chances of patients incorrectly showing up at your locations to get tested for COVID-19.
COVID testing data on Google
If you are interested in taking advantage of these COVID testing site fields, please reach out to your Yext representative.
Updated Logo Syncing to Google My Business
PACKAGE: Listings, Starter or above
CHANNEL: All
We updated our logo sync settings on Google My Business to provide more flexibility with the photos that display on your Google My Business listings. Now, when you update your business logo in Knowledge Graph, you decide if you want to keep old logos as photos in your GMB photo gallery, or the default behavior which will only sync your current logo. With the default option, all previous logos will be deleted from your GMB photo gallery, presenting your most on-brand digital presence to consumers.
Update business logo sync settings in Yext
Adding Bing Support for Suggestions
PACKAGE: Listings, Starter or above
CHANNEL: US only
Every day, consumers suggest edits to business listings based on their real-world experiences. However, these edits are sometimes inaccurate. And if applied to your listings, they can confuse other customers and negatively impact your SEO efforts. With Yext Suggestions, you can now view suggested edits made by consumers on Bing, directly in Yext.
Suggested edits made by users on Bing will not expire in the Yext platform. Whether you want to incorporate a consumer’s suggestion or not, the choice is yours – accept or reject edits to ensure the data in your Knowledge Graph stays accurate and up-to-date on your listings.
Want to learn more? Check out the Approvals & Suggestions training, or visit the Community.
Knowledge Network Updates
PACKAGE: Listings SKU, Starter, Professional, or Ultimate, unless noted otherwise
CHANNEL: All, unless noted otherwise
We’re proud to continue updating the Knowledge Network with new and enhanced integrations that help you answer questions about your business on more endpoints than ever.
Unless noted otherwise below, listings on the following endpoints will go live on October 29th, 2020.
Global
NEW: Brunch-Lunch-Dinner Brunch-Lunch-Dinner is an online platform that helps hungry searchers connect with the right restaurants and hotels, depending on their preferences. The new integration with Brunch-Lunch-Dinner supports real-time updates, analytics, reservation, order, and menu URLs, description, business hours, photos, and more.
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NEW: Finderr Finderr is an online directory that helps consumers find the latest contact details about businesses in their area. The new integration with Finderr supports real-time updates, business description, business hours, holiday hours, photos, and more.
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NEW: PissedConsumer PissedConsumer is a leading consumer advocacy and review platform. The new integration with PissedConsumer supports review monitoring for brand-level reviews.
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NEW: Tellows Tellows provides a platform for an international community to find and share information on phone numbers. The new integration with Tellows supports name, address, phone number, logo, business hours, and more.
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UPDATED: DexKnows DexKnows will become a syndicate site of YP.com by General Availability on December 1st, 2020. | |
UPDATED: Fliggy Yext’s integration with Fliggy will no longer support syncing hotel data. We hope to restore this functionality again in the near future. | |
UPDATED: Mafengwo Yext’s integration with Mafengwo will no longer support syncing hotel data. We hope to restore this functionality again in the near future. | |
UPDATED: Nextdoor Nextdoor now accepts the Healthcare Facility and Healthcare Professional entity types. | |
UPDATED: Superpages Superpages will become a syndicate site of YP.com by General Availability on December 1st, 2020. | |
UPDATED: Telenav Telenav’s listing integration is temporarily unavailable. During this time, we will be unable to create or sync listings on Telenav. There will be no changes to existing Telenav listings. While we work with Telenav to restore this functionality, Telenav’s listings in the Yext platform will be temporarily hidden.
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UPDATED: Top Rated Local Top Rated Local now supports Review Monitoring.
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UPDATED: Zomato Zomato’s listing integration is temporarily unavailable. During this time, we will be unable to create or sync listings on Zomato. There will be no changes to existing Zomato listings. While we work with Zomato to restore this functionality, Zomato’s listings in the Yext platform will be temporarily hidden.
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France
NEW: Tiendeo Tiendeo is a popular online platform used by millions of shoppers mainly for their geolocalized catalogues and local coupons. The new integration with Tiendeo supports business name, address, phone number, description, business hours, and more.
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Germany
NEW: Nochoffen Nochoffen is a German online directory that consumers commonly rely on to determine the operating hours of businesses in their local area. The new integration with Nochoffen supports review monitoring, real-time updates, duplicate suppression, hours, holiday hours, photos, and more.
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NEW: Ortsdienst.de Ortsdienst is a German online directory that connects consumers with up-to-date business information for everything from leisure, culture, tourism, sports, clubs and more. The new integration with Ortsdienst supports real-time updates, duplicate suppression, analytics, special offer, description, normal business and holiday hours, and more.
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NEW: Wogibtswas.de Wogibtswas.de specializes in helping consumers who are searching for specific products or services connect with local businesses in Germany. The new integration with Wogibtswas.de supports review monitoring, review response, real-time updates, duplicate suppression, business hours, photos, and more. |
United States
NEW: 123 Local 123 Local is an easy-to-use online directory that helps searchers connect with local businesses in their area. The new integration with 123 Local supports business name, address, and phone number, real-time updates, special offer, business description, and more.
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NEW: Parent Day Out Parent Day Out is an online education booking platform that allows parents to seamlessly research and book appointments for schools and childcare centers in their local area. The new integration with Parent Day Out supports review monitoring.
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NEW: WebMD WebMD partners with doctors and health experts across a broad range of specialty areas to ensure their content is accurate and up-to-date, ultimately helping people live healthier lives. The new integration with WebMD allows healthcare providers to manage key information like accepting new patients, medical specialties, insurances accepted, conditions and procedures treated, and more. | |
UPDATED: Bing Bing now supports publisher suggestions in the United States.
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UPDATED: DrScore DrScore is sunsetting its Listings product and as a result, will be removed from the Knowledge Network by General Availability on December 1st, 2020.
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UPDATED: Pr.business Pr.business was deprecated from the Yext Knowledge Network on August 19th, 2020.
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Want to learn more? Check out the Listings training, or visit the Community.
Reviews
First-Party Review Content for Healthcare
PACKAGE: Ultimate, Review Generation
CHANNEL: Healthcare
Asking for feedback is a great way to unlock your true average rating, as not all patients feel inclined to leave a review after their experience. Previously, health systems weren’t able to generate reviews from the Yext platform due to HIPAA guidelines. Yext previously could not store patient contact information for sending review invitations, nor could the system support publishing of first-party content, since the content could contain PHI. Updates to the Reviews system in this release, including a new process for de-identifying first-party content, mean that customers can now generate First-Party reviews and upload External First-Party reviews under the Healthcare Professional and Healthcare Facility entity types.
Yext’s de-identification process identifies and omits any electronic-Personal Health Information (e-PHI) from the review. Whether you want to replace all e-PHI with an omitted tag or delete the review entirely, the choice is yours. To reflect the stages of all First-Party content in Yext, there are two new reviews statuses:
- Pending De-Identification - the review has not yet gone through Yext’s De-Identification process.
- De-Identified - the review either contains no e-PHI, or the e-PHI was identified and replaced with an omitted tag.
New Pending De-Identification status for First-Party review content
De-Identified reviews are eligible for standard reviews features like Notifications, Sentiment Analysis, Review Response, and more. Additionally, de-identified review content is HIPAA-compliant and safe to publish on your provider and location pages.
Please note: If you purchase a package containing Review Generation beginning in October 2020, we require that you provide a Review Generation Privacy Policy in order to send review invitations. Please see Review Generation Privacy Policy Updates in the Reviews section below for more information.
Want to learn more? Check out the Review Generation training, or visit the Community.
Intelligent Review Response for Healthcare
PACKAGE: Ultimate, Review Response
CHANNEL: Healthcare
Patients that provide health systems with feedback, both positive and negative, appreciate it when their reviews are personally addressed by the brand. Not to mention, the quality of your responses can impact potential patients’ decisions about your health system. But with the abundance of reviews that you receive every day, for all of your professionals and facilities, crafting personalized responses at scale can be a huge challenge.
Yext’s Intelligent Review Response feature is now supported for the Healthcare Professional and Healthcare Facility entity types, making personalizing your review responses to patients quicker and easier than ever. By harnessing the power of Sentiment Analysis, Intelligent Review Response helps you quickly identify the important keywords in each review, then uses those keywords and underlying sentiment as the dynamic building blocks for a personalized, on-brand response — every time.
Responding to a review using Yext’s Intelligent Review Response tool
To get started, you simply need to build pre-set options for the 4 components of an effective review response: the greeting, value statement, sentiment keywords, and closing. When using Intelligent Review Response, there is even an option to randomly choose a component from each category to build a custom response in just seconds.
When using Intelligent Review Response, you still have the ability to respond to reviews freely or use response templates from your text assets.
Please note: Intelligent Review Response works for reviews in Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, and Spanish; however, Sentiment Analysis will only calculate a sentiment score for keywords in English, Japanese, and Spanish-language reviews. Intelligent Review Response will still use Sentiment Analysis to capture keywords and associated adjectives for reviews in all non-English languages.
Want to learn more? Check out the Advanced Review Response training, or visit the Community.
Reviews UX Updates
PACKAGE: Review Monitoring, Review Response, Professional or above
CHANNEL: All
We updated our Review Monitoring and Review Response tabs to provide you with more ease of use in the platform. The Review Monitoring and Review Response tabs now reflect the following:
- New filter bar at the top of the page.
- Removed reviews are filtered out by default.
- In-line Review Labeling allows you to edit labels directly in the reviews table without having to open up the review detail view.
- New modal to manage Review Labels lives behind the More Actions dropdown.
- Updates to the Column Headers.
- New Column Picker allows you to select which columns should be present in the table.
Review Monitoring tab in Yext
Want to learn more? Check out the Review Monitoring training, or visit the Community.
Yelp Reviews Updates
PACKAGE: Noted below
CHANNEL: All
It’s now easier to manage Yelp reviews in Yext.
- Sentiment Analysis for Yelp Mutual Enterprise Customer Reviews (MEC): We can now perform Sentiment Analysis on Yelp reviews for Mutual Enterprise Customers (MECs). Yext’s Sentiment Analysis tool identifies individual keywords within your reviews and assigns a sentiment score to those words based on the context provided by the reviewer. This granular analysis allows you to see what’s contributing to positive and negative customer experiences so you can make informed decisions to improve your business.
- Package: Yelp Mutual Enterprise Customer (MEC) and Review Response or Ultimate.
Yext’s keyword-level Sentiment Analysis
- 200 Full-Text Reviews for Yelp Mutual Enterprise Customers (MEC): Up from 100, Yelp Mutual Enterprise customers can now monitor up to 200 full-text reviews per location.
- Package: Yelp Mutual Enterprise Customer (MEC) and Review Monitoring or Ultimate.
- Real-Time Review Monitoring for Yelp Knowledge: If you have Yelp Knowledge (Yelp Knowledge or Yelp Knowledge Reviews-Only), you can now monitor Yelp reviews in real-time.
- Package: Yelp Knowledge or Yelp Knowledge Reviews-Only and Review Monitoring or Ultimate.
Review Generation Privacy Policy Updates
PACKAGE: Ultimate, Review Generation
CHANNEL: All accounts created after October 2020
As of October 2020, we require that customers provide a Review Generation Privacy Policy in order to send review invitations. You will need to provide your own privacy policy, as the privacy policy explicitly concerns how you will use the generated content.
If you were using Review Generation prior to this change, the “Review Generation Privacy Policy” Field has been pre-filled for you. You can keep the pre-filled policy, or input your own.
To provide your Review Generation Privacy Policy:
- Enterprise Customers or Customers Using Enhanced Dashboards should update their Review Generation Privacy Policy from the Review Generation section of Account Settings.
Review Generation Privacy Policy in Account Settings
- Partner Portal Customers can update the Review Generation Privacy Policy via API using the Review Generation Settings: Update Knowledge API endpoint.
Want to learn more? Check out the Review Generation, or visit the Community.
API Updates
PACKAGE: All
CHANNEL: All
We made two updates to our Reviews API:
- The Comment: Create endpoint now returns the ID of a created resource, allowing developers to reference the comment for updates without having to make an additional call to the Reviews: Get endpoint.
- To better reflect the new requirement needed for customers to generate reviews through Yext, the privacyPolicyOverride field was renamed to privacyPolicy in Review Generation settings. Please see Review Generation Privacy Policy Updates in the Reviews section above for more information on this field.
Want to learn more? Visit the Community.
Analytics
Conversion Tracking Terms
PACKAGE: All
CHANNEL: All
You can now set a Conversion Term when creating a Conversion Action in the platform. The Conversion Term option lets you set a Start Date and End Date for Conversion Actions; that is, when you’d like your conversions to start and stop being counted. You can use Start Date to retroactively apply Conversion Actions to historical Click records in order to collect conversion data from a date prior to the Conversion Action’s institution, and you can use End Date to stop counting conversions after a certain point without completely removing all data. This is especially important for preventing loss of data if you are transitioning from click-based to tag-based Conversion Actions.
Conversion Term Options
Conversion Actions now support three new Conversion Terms:
- Is on or after: Include conversions that occur on or after a specified date
- Between: Include conversions that occur between two specified dates
- Before: Include conversions that occur before a specified date
Want to learn more? Check out the Conversion Tracking training, or visit the Community.
Report Builder Updates
PACKAGE: All
CHANNEL: All
We’ve added new dimensions and filters to Report Builder to make it easier to analyze Answers and Conversion Tracking data within the platform.
With this release, we’ve added the following new dimensions and filters:
- Has Knowledge Graph Results: Indicates whether results were returned from content in the Knowledge Graph for an Answers search
- Conversion Trigger: Differentiates between the trigger types (Tag or Click) that are attributed to Conversions, making it easier to 1) debug during the Conversion Tracking setup process, and 2) analyze the value created between the two trigger types
- Value Proposition: Represents the two current value propositions outlined in Conversion Tracking that are aligned to a specific set of Conversion Types: Revenue Generating (Purchase, Lead, Page View, Sign Up, and Other) and Cost Savings (Customer Support, Other). Previously, filtering to this data in Report Builder or creating a custom insight required manually selecting the set of filters for each proposition. This was time-consuming and error-prone. With this new dimension and filter, you can more easily make comparisons between the two
We’ve also added the following dimensions/filters to create parity between the two:
- New Dimensions (previously only available as a filter):
- Configuration Version Label
- Traffic Source
- New Filters (previously only available as a dimension):
- Conversion Action
- Medium
- Medium Type
- Search Term (Normalized)
Want to learn more? Check out the Report Builder training, or visit the Community.
Sparklines on Table Chart Insights
PACKAGE: All
CHANNEL: All
We’ve enhanced our Analytics insights to include the option for adding a sparkline to a column on table insights. A sparkline is a small line chart that provides a visual representation of data trends inline. Sparklines give you another way to view your performance, helping you to contextualize the metric values you are monitoring on your table insight. You can now add sparklines to any insight that is not dimensioned by day (as sparklines are already a metric by day). If you have Answers, you will automatically see sparklines enabled on your Answers Overview Screen Leaderboard Insights.
Table Insight with a Sparkline column
You can add a Sparkline to your table insight under the Advanced tab, in the new Sparkline section, where you can pick the column for the sparkline. Sparklines will be rendered immediately to the right of the selected column and will use the same time range you have set for the report or dashboard.
Want to learn more? Check out the Report Builder training, or visit the Community.
New PDF Format for Answers Overview Insights
PACKAGE: All
CHANNEL: All
We’ve revamped our Analytics Dashboard export and email format to support new data visualization updates, including updates made to the Answers Overview screen (Answers product required). Now you can easily export and share your dashboards with others via email in a clean PDF design that matches exactly what you see in the platform UI.
Want to learn more? Check out the Answers Analytics training, or visit the Community.
New Visualizations in Report Builder
PACKAGE: All
CHANNEL: All
We’ve added additional chart visualization options to Report Builder and Dashboards that enhance your analytics capabilities with new ways to view and compare your data. New visualizations include Hero Line Charts and Leaderboard Icons.
Hero Numbers
Hero numbers are the large numbers at the top of the dashboard that highlight your account’s most important metrics. Hero numbers for selected metrics or metrics that have been split out by dimension display the total values as well as the period over period percentage change (if enough data is available). Each hero number corresponds to a metric (of the same color) within the chart, which you can also use to toggle lines on or off by clicking the hero number. This makes it easy for you to view trends for one or all of your metrics at once.
Line Chart with Hero Numbers on a Dashboard
Leaderboard Icons
To help you easily differentiate between multiple insight tables in a dashboard, we’ve added the option to select a header icon to table insights. When adding an insight to a dashboard, you can choose from a preset library of icons.
Table insight with icon
Want to learn more? Check out the Report Builder training, or visit the Community.
Answers Home Screen Modules
PACKAGE: All
CHANNEL: All
Home Screens were introduced in the Fall ‘19 Release as a way for users to create a custom dashboard to display account-critical information. In addition to existing modules for analytics, quick links, and more, we have added three new Answers modules to customize your Home Screen with:
- Top Clicked Entities: Leaderboard that displays the most-clicked entities across your Answers Experiences
- Top Search Terms: Leaderboard that displays the most popular search terms (based on Sessions) across your Answers Experiences
- Answers Over Time: Line chart that displays the number of Sessions, Searches, Clicks and Total Conversion Value by Day across your Answers Experiences
These three modules display data only from external users (i.e., excludes actions made by you or other users of your account) on your Production Answers experience.
Three new Answers modules available to add to your Home Screen
Want to learn more? Check out the Home Screen training, or visit the Community.
Tag Conversions now Available in Configuration as Code
PACKAGE: All
CHANNEL: All
You can now set up tag-based conversion actions via the Admin Console or a solution template using Config as Code.
Want to learn more? Check out the Conversion Tracking training, or visit the Community.
App Directory
App Directory Updates
PACKAGE: All customers can access the Yext App Directory; however, some apps are available only with certain packages, which are noted below
CHANNEL: All, unless noted otherwise
We’re proud to continue updating the Yext App Directory with new connections to the business systems you use every day. Connect Yext with these systems to drive efficiencies and maximize the value of both investments.
Unless noted otherwise below, all apps are now live. Visit apps.yext.com to learn more.
NEW: WordPress Answers Connector This connector enables mutual customers to easily implement Yext Answers on their WordPress-powered website. Installation is simple: download the plugin on WordPress, then add the search bar and search results page using just two shortcodes. No custom work required. You can find a demo of the installation process here. | |
NEW: Workato: Advanced Integrations Workato is a platform of pre-built API connectors between SaaS applications (e.g. Workday, Netsuite, ServiceNow). Now, customers can use Workato to connect Yext to any of the hundreds of other apps in Workato's marketplace.
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NEW: Marketo Lead Generation For partners leveraging the Yext scan tool, this app will automatically create a lead in their Marketo account whenever someone scans a business on their website.
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Want to learn more? Check out the App Directory training, or visit the Community.
Platform
Email Whitelabeling
PACKAGE: All
CHANNEL: Partners
Partners now have improved self-serve functionality for email branding. Setting up a custom email domain is now easier and can be done from Account Settings. There is added flexibility to manipulate the email from name and reply-to email.
Email Branding Settings to change “From Name”, “From Email”, or “Reply-To Email”
Modal to Add an Email Domain
Want to learn more? Check out the Community.
SSO Updates
PACKAGE: All (Account will need Single Sign-On Subscription Feature to access SSO screen)
CHANNEL: All
User Toggle:
Save time by directly adding or updating SSO users in your platform, self-serve. When you create or edit users in user management, you can easily provide an SSO distinction without needing to contact support.
“Is SSO User” Toggle
When testing integrations, you can create SSO users and log-in to see if your integration is working or not.
XML Metadata Upload:
Yext now supports XML formats to help increase your efficiency when inputting SAML 2.0 settings.
You can use the new option to import SAML 2.0 settings from a Metadata XML file or Metadata URL that you have from your Identity Provider. Yext can take that file, upload it, read it, and fill in all of the fields on your behalf.
Select source including XML for importing SAML metadata
Additional SSO Update:
- For SAML SSO implementations, Yext will not require a signed SAML response. You are able to choose between a signed or unsigned SAML response on the Single Sign On configuration page.
Want to learn more? Check out the Community.
Sunsetting IE Support
PACKAGE: All
CHANNEL: All
Yext will sunset support for Internet Explorer on March 15, 2021 in response to Microsoft’s announcement that they are ending support for IE and Edge Legacy in Microsoft 365.
Yext will still support Microsoft Edge, but will not support Edge Legacy. For more information, read Microsoft’s Blog post here.
Capacity Pricing Banners
PACKAGE: All
CHANNEL: Enterprise
Customers on capacity-based pricing will now see banners as gentle warning guardrails as you near and exceed your capacity thresholds.
You will see an orange “Capacity Alert” banner when you are between 95% and 100% capacity.
You will see a red “Over Capacity Alert” banner when you over 100% capacity for a specific resource.
Admin Console (beta)
PACKAGE: All
CHANNEL: Enterprise
You can now manage the configuration of your Yext account as code in Yext’s Admin Console.
- Entity Types
- Custom Fields
- Entity Templates
- Analytics Dashboards
- Pages Templates
- Answers Experiences
Admin Console view
Please Note: This feature is in beta and should only be accessed with caution by appropriate users with adequate technical expertise. This is available to users with Full Control role permissions. To gain access, please reach out to your Customer Success Manager or Support contact.