Everyone knows the name FedEx – and for good reason. It transformed the shipping industry forever by becoming the world's first overnight delivery service in 1973. Today, FedEx is a delivery giant powered by 600,000 employees, 200,000 road vehicles and 680 aircraft. Its extensive network safely ushers more than 18 million packages, parcels and letters to their destinations every day.
"FedEx is a global company. We service more than 220 countries and territories, but there are significant differences between regions in terms of market maturity," says Natasha Alarcon, Manager of Digital Access Marketing and CCA Marketing Operations. "The U.S., for example, is very established. In Latin America and the Caribbean, the market is less mature and we manage over 50 countries, each of which has its own degree of penetration, perception and brand recognition."