Every day, marketers set out to deliver the perfect ad on the perfect platform at the perfect time. We like to call that personalization, but it's more like interruption. Wouldn't it be more productive to talk with customers based on what we know they want, versus talk at them with what we think they want? Find out how you can allocate your ad spend more strategically, and give your customers more of what they really want — all while creating a cohesive customer experience that you control. In this Yext Talk, you'll discover:
When and where to suggest content
Why personalized ads are often high-cost, low reward
How a modern search experience is the key to delivering a best-in-class customer experience
